Google unveiled Chrome for iOS last month as the first real competition for Mobile Safari and according to Chitika Insights, Chrome’s share of iOS traffic has already crossed 1.5% of all iOS web traffic. After Chrome’s initial iOS app release, it held a top position in the rankings for free apps in the App Store and still continues to post significant levels of growth. Analyzing this huge response, the source has set up at a Live Tracker in order to monitor the launch and adoption rate of the Chrome for iOS browser and latest results have confirmed the app’s super fast growth.
According to the source:
The main pie chart featured on our Chrome for iOS Adoption Tracker shows current shares of browser usage on iOS 5. The three fragments we are analyzing include; Safari, Chrome, and “Other” (comprised mostly of app traffic), as seen above.
Directing your attention below we have highlighted a few interesting data points revealed by the tracker as of July 17, 2012:
- Chrome’s share of iOS traffic is above 1.5% of all iOS web traffic. However, considering it launched just over two weeks ago, this current figure and continued growth seen on a week on week basis means share is on the rise
- 14.5% of iOS users chose to surf the web on a platform other than Safari. This statistic helps expose the greater story of how consumers interact, share, and navigate the web using smartphones and the constantly increasing number of applications available to them
The second element of our tracker analyzes historical browser usage for iOS. With this dynamic chart, we can infer Chrome’s adoption rate in real time (with a six hour delay to ensure the accuracy and integrity of the data).
The source also notes that Chrome made a significant impact in Chitika’s network between July 2 and 3 when its share of traffic shot to over 1%, which may be due to the app’s high rankings on the App Store.