Back in May, Facebook launched ‘Instant Articles’ for publishers to create fast, interactive articles on Facebook, something that was aimed at completely changing Facebook’s mobile news feed. Along with a faster experience, Instant Articles also introduced a suite of interactive features that allowed publishers to bring their stories to life in new ways. Starting today, users will see a lightning bolt on the top right corner of some News Feed stories indicating it’s an Instant Article, which according to Facebook, will load “ten times faster than a standard mobile web article”.
“We’ve been beta testing Instant Articles with a small group of people on Facebook for iPhone for a few months, and we know readers love them. The enhanced experience inspires people to share Instant Articles with their friends more often than they do with standard web articles.
The Instant Articles experience is seamless for readers. When a friend or publisher shares a link on Facebook, the enhanced experience is displayed automatically if an Instant Article version is available”.
Facebook has said that publishers are already sharing thousands of Instant Articles each day, so look for Instant Articles from the following U.S. publishers in your News Feed today.
In the coming weeks, users will be seeing Instant Articles on Facebook from tons of other publishers as well, including Billboard, Business Insider, CBS News, CBS Sports, CNET, Cracked, E! News and more.