Apple’s iCloud Team Fighting With Deep Organizational Issues: Report

One of the best features iCloud included at launch was its ability to sync photos across devices, and Apple’s co-founder Steve Jobs was particularly excited about its potential, say Apple employees. Apple has continued to add additional features to this service, but deep organizational issues are pushing back releases, sources say to The Information.

While introducing iCloud, Steve Jobs said, “It just works.” Automatically. In other words, he underscored — at least a dozen times — that this was a service that finally hit the Apple mark, and it is not MobileMe, which never really took off (and let’s not forget the $99 price point that heavily contributed to its slow adoption rate).

Icloud login screen

During the past three years, Apple has been slowly but steadily working on realizing the photo vision, codenamed Hyperion. You may recall that the company has since added the iCloud Photo Library, a neat feature that allows users to store the images they take with their iDevices.

There is one thing, though, that allegedly was part of the plan but didn’t make it to the iOS 8 release: integration with a forthcoming Photos app for Macs.

Apple is great at building hardware and software that runs on it. But it has long struggled to build services reliant on software that runs remotely rather than on devices. While company executives say they are making progress, interviews with nearly a dozen current and former Apple employees paint a different picture.

We should note here that Apple has added the ability to manually upload images from the computer to iCloud. Although this feature is in beta, it shows that the company is interested in becoming the medium that will store all your media files.

Technology enthusiast, rocker, biker and writer of iPhoneinCanada.ca. Follow me on Twitter or contact me via email: istvan@iphoneincanada.ca