iPhone 5 Web Traffic Surpasses the Galaxy S III in 18 Days Says Chitika


The latest report from ad firm Chitika shares insight into the web traffic volume of Apple’s iPhone 5 compared to the Samsung Galaxy S III. Based on their study of web usage rates, the iPhone 5 has surpassed the Galaxy S III in just 18 days based on mobile ad impressions between the 7-day period from October 3-9, resulting in the following graph:

The iPhone 5 consisted of 56% of web traffic volumed compared to 44% via the Galaxy S III. Chitika concludes this is due to record iPhone 5 sales and new 4G LTE browsing speeds:

The Galaxy S III has been available in the U.S. for nearly four months, and posted impressive sales figures – even beating out domestic sales of the iPhone 4S in August 2012. However, only 18 days since the public release of the iPhone 5, the newest Apple device has overtaken the Galaxy S III in terms of Web traffic volume. Record-breaking sales numbers, along with new 4G browsing speeds which encourage data usage, are the most likely explanation for this tremendous growth.

Previous studies from Chitika noted 15% of users had updated to iOS 6 in 24 hours after its release, with that number growing to 60% two weeks later, a stark contrast to the adoption of the latest version of Android OS, which was only on 22% of compatible handsets at the time.


  • John

    Android OS fail. Why create an OS that only a small faction of current smartphones can handle. Although now discontinued, I’m really glad that the iOS6 was also included to the iPhone 3GS since it is still around.

  • It just makes us wonder how Android users use their phones differently than iOS users.

  • Farids

    It’s the Android fragmentation that kills it. Every week, there’s a new Android phone released to compete with the iPhone by flooding the market. By the time the new version of Android is released, an Android phone manufacturer has released tens of phones, each with its own proprietary hardware that needs this new version adapted to it. These manufacturers simply don’t have the resources to customize each version of Android to each model phone they release. The result is, only the top end few models get the upgrade, and the users that couldn’t afford the flagship phones are doomed to work with the older versions of OS. The users who bought the flagships are not in much better shape. They may get an upgrade or two at the most. But before the year is over, their flagship phones have gone down to be the midrange models and have lost the love of their makers, who will concentrate on adapting the new versions of the OS to the new flagship phones. Looking at the numbers, still a huge percentage of Android users are using phones with OS version 2.x.

  • whereami

    Everyone is looking for a better map on their messed up iPhones…