Since the larger screened iPhones launched some have begun to wonder how will they affect iPad sales — especially the iPhone 6 Plus with its giant 5.5-inch display. Well, Pocket, the service for saving web articles for a later read on your mobile device, has the answer: the iPhone 6 is already taking away screen time from iPad (via Quartz).
After trawling through over 2 million articles and video openings, Pocket compared the behaviour of iPhone users before and after the upgrade to iPhone 6. What they have found is very interesting: the math proves that the iPhone 6 Plus is indeed influencing the way we view the written word.
Before the launch of the iPhone 6, 55% of the users read the articles on their iPhone 5/5s, while 45% used an iPad for reading.
This changed radically after the September launch, as of writing, 72% of the time spent reading is done on the iPhone 6, a huge jump from 55%, but this goes up to 80% when it comes to iPhone 6 Plus owners. Consequently, time spent on iPad drops to 28% and 20% respectively.
In fact, the bigger your phone’s screen, the more you’ll read / watch as a whole. We saw that users with both an iPhone and an iPad consumed significantly more content as soon as they upgraded to an iPhone 6 or 6 Plus. Those with the 6 now open 33% more articles and videos inside Pocket than they did with a 5/5S, and those with the 6 Plus open 65% more items than they did with a smaller phone.
That being said, there remains one place where tablets still hold reign: your nightstand. Regardless of which iPhone they have, users still reach for their iPads around 9pm for some late-night, bedtime reading.
Actually, with the iPhone 6 Plus the iPad’s nightmare is here: the bigger the phone, the more time you spend with it. In numbers: owners of the 5.5-inch iPhone spend 31% less time with their tablet during the week, and 36% less over the weekend.