Are You Reading More on your iPhone 6 Plus vs your iPad?


Since the larger screened iPhones launched some have begun to wonder how will they affect iPad sales — especially the iPhone 6 Plus with its giant 5.5-inch display. Well, Pocket, the service for saving web articles for a later read on your mobile device, has the answer: the iPhone 6 is already taking away screen time from iPad (via Quartz).

After trawling through over 2 million articles and video openings, Pocket compared the behaviour of iPhone users before and after the upgrade to iPhone 6. What they have found is very interesting: the math proves that the iPhone 6 Plus is indeed influencing the way we view the written word.

Before the launch of the iPhone 6, 55% of the users read the articles on their iPhone 5/5s, while 45% used an iPad for reading.

This changed radically after the September launch, as of writing, 72% of the time spent reading is done on the iPhone 6, a huge jump from 55%, but this goes up to 80% when it comes to iPhone 6 Plus owners. Consequently, time spent on iPad drops to 28% and 20% respectively.

Iphone vs ipad

In fact, the bigger your phone’s screen, the more you’ll read / watch as a whole. We saw that users with both an iPhone and an iPad consumed significantly more content as soon as they upgraded to an iPhone 6 or 6 Plus. Those with the 6 now open 33% more articles and videos inside Pocket than they did with a 5/5S, and those with the 6 Plus open 65% more items than they did with a smaller phone.

That being said, there remains one place where tablets still hold reign: your nightstand. Regardless of which iPhone they have, users still reach for their iPads around 9pm for some late-night, bedtime reading.

Actually, with the iPhone 6 Plus the iPad’s nightmare is here: the bigger the phone, the more time you spend with it. In numbers: owners of the 5.5-inch iPhone spend 31% less time with their tablet during the week, and 36% less over the weekend.


  • Mark Roberts

    Haven’t touched my iPad Mini since buying the 6 Plus.

  • Jay

    Me neither, thinking of selling it

  • Oliver Hoffmann

    Barely using my iPad 3 anymore since I got the 6 Plus. I’m tempted to upgrade to an Air II though at some point, the main problem with my older iPad is the weight.

  • Yep, barely use iPad Air, it’s handy to rearrange my Clash of Clans base though (FML).

  • gerry

    For me, it’s Simpson’s Tapped Out lol

  • Parksy

    Haven’t used my iPad 2 much since getting the 6 Plus. Primary reason is iOS 8 pretty much killed it. My 2 year old daughter thinks it does a great job at showing Frozen and the Wiggles though.

  • Bryan Simmons

    Yeah, since getting the 6, my iPad 3 gets used a lot less. I’m to the point now where I’m thinking of just selling it, I have no real need for it anymore, which is a shame

  • I have both an iPhone 6 Plus and an iPad Air 2. While I do a fair amount of reading on the iPad, I would say that I use the iPhone more for this purpose as it’s the device that I’m most likely to have with me at any point in the day. The large display makes it well suited to reading. An honourable mention goes to my Kindle Paperwhite. I still find that it offers the best reading experience, without the distractions that come with e-mail, etc.…and it’s the device I favour when reading at the end of the day.

  • Love my Kindle Paperwhite too!

  • Kirk

    Well I don’t have the plus but I use my iPad air 2 mainly for magazines, comics, etc, have a lot of e-subscriptions.