iPhone 7/7 Plus Pre-Orders Hit New Records at T-Mobile

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T-Mobile has filled the gap Apple has left by deciding not to release first-weekend sales figures: The carrier has today released sales information of this weekend’s iPhone 7 and iPhone 7 Plus pre-orders, saying that demand has hit a new record high of nearly four times those of the next most popular iPhone.

“iPhone 7 is the biggest pre-order in T-Mobile’s history, and that says a lot about our momentum and the excitement customers have for iPhone 7 and iPhone 7 Plus!” said John Legere, T-Mobile president and CEO. “Q3 was already off to an incredible start, and when you add a kick-ass phone to T-Mobile ONE and top it off with the nation’s fastest LTE network, Americans can clearly see that it’s the best time ever to switch to the Un-carrier!”

On top of that, Friday set a single-day sales record for any smartphone in T-Mobile US history, the carrier said.
The iPhone 6s was also in high demand last year, but the hottest iPhone (prior to the iPhone 7, according to T-Mobile’s data) was the iPhone 6.

For T-Mobile, this also means more US-based subscribers for its Un-carrier plans. The carrier recently launched T-Mobile ONE, a radical new take on data plans that gives customers unlimited everything, an example that it would be great to see Canadian carriers follow.

Technology enthusiast, rocker, biker and writer of iPhoneinCanada.ca. Follow me on Twitter or contact me via email: istvan@iphoneincanada.ca

  • Jack

    I hope Apple doesn’t increase the iPhone 7 prices due to this high demand. I will start camping at the Yorkdale Apple Store starting early Thur morning.

  • Mamba

    Apple haven’t changed their price for iPhones for many years….