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iPhone 8 Pricing to Start “At Around $999 USD” Says NYT

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We’ve constantly heard rumours Apple’s ‘iPhone 8’ will cost customers more this year, since it will be pegged as a premium device, with possibly low availability at launch. Now, unnamed sources inform the New York Times, ‘iPhone 8’ is set to be priced “at around $999” (USD):

Chief among the changes for the new iPhones: refreshed versions, including a premium model priced at around $999, according to people briefed on the product, who asked to remain anonymous because they were not authorized to speak publicly.

Sources also emphasize a larger screen is coming thanks to the reduction in top and bottom bezel sizes, while facial recognition for unlocking is coming, along with charging via magnetic induction.

If the starting price is $999 USD, that works out to about $1251 CAD with today’s exchange rate. Currently, iPhone 7 and iPhone 7 Plus costs $899 CAD and $1049 CAD, respectively, so the price increase for ‘iPhone 8’ appears to be at least $200 CAD or higher; we’ll soon find out what Apple prices their newest iPhone.

Last month, John Gruber from Daring Fireball said the entry-level OLED iPhone 8 may be priced higher than $999 USD, theorized as part of a strategy to ensure customers would still want to buy an iPhone 7s or iPhone 7s Plus, and to make up for low launch supply.

Apple’s iPhone 8 event is rumoured for September 12, while the new phone is said to come with a storage capacity of up to 512GB and 3GB RAM.

Are you prepared to shell out around $1250 CAD or higher for an entry iPhone 8?

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  • JonathanM

    Great. That means it will cost $1500 with taxes, accessories and AppleCare. Absolutely ridiculous

  • Joe

    Actually, it’ll be much more. My iPhone 7 128GB cost $1500 after tax and AppleCare in 2016. The iPhone 8 or iPhone Pro or whatever, will be at least $1250 before tax, plus $169 for AppleCare, plus tax (I’m in BC which has 12% tax) is already $1589.28. My guess is most people will upgrade the storage capacity, so you’re talking at least $1700 per person. Still, I bet many of us will buy it.

    Personally, I’m going to wait for the announcement before I decide anything. The lack of Touch ID really seems like a dealbreaker for me.

  • Shawn B

    I’m ok with the price since my current plan is only 32-38 a month with public mobile. It will also depend on what Telus and Rogers do subsidized for corp. the 1299 note 8 is currently highly subsidized on Telus it’s only 150 on a corp 80.50 5gb plan.

  • aRhyno

    Thoughts on apple care? I’ve gone with out for 7 years (3 iPhones) only had an issue with one phone and it was under a year old. My 6 was 2.5 years old and had an issue. But AppleCare wouldn’t of mattered. Wife has had 3 phones in 6 years. She bought apple care on 3rd one and used it at 23months. On her first iPhone she had wifi issues so I guess it would of been nice but we did subsidies back then so she just renewed her plan. It’s always tough to decide if insurance is worth it or not.

  • aRhyno

    I normally only keep my phones for 2-3 years. If it in good condition I’ll get 300$ when it’s time to sell. If I had paid for apple care I only get technically 180$ when I sell. My phone breaks. I write it off as if I lost 300. It’s a tough call

  • Salinger

    $1,250 is the actual exchange rate on $999. But you can add at least another 10% onto that as Apple always buffers its international prices for currency fluctuations. So if the USD999 is correct, I think it’s safe to assume the 8 will start at about CAD1,349.

  • Andrew Viarruel

    I’ve been planning to buy the 8 for some time now, but the closer we get and seeing prices like this… I’m having second thoughts. I refuse to sign a contract with a carrier. You end up paying more because of the rate plan cost jump when you get an iPhone. I don’t know if I could justify $1500-$1600 for an iPhone.

  • My 1/2 cents

    You all including Gary need a basic lesson in currency. Any online quoted rate is not the real rate Joe Consumer gets. Try looking at RBC rates for their customers. Currently. The exchange rate is $1.28150. So, let’s make things simple. $1000x $1.28150= $1281.50 plus border taxes. If you’re lucky, you can get away from paying duty at the border. In BC you will pay about $1450 including taxes. Good deal!

    Time to review your math skills boys.

  • My 1/2 cents

    If you don’t mind the lousy coverage but are ok with paying roaming fees when you need coverage, considering going with Freedom Mobile and then getting the S8+ as it is selling with a huge discount with a contract. That’s unfortunately the best we can do.

  • My 1/2 cents

    Don’t think so. I am thinking 1399

  • My 1/2 cents

    That’s a really messed up way of looking at things. That’s why Canadians always get shafted in terms of the telecos gouging us.

  • My 1/2 cents

    I always have issues with my iPhone going back to iPhone 1. Quality and reliability not there. The hardware is definitely inferior to Samsung but their service and software is what keeps me coming back. I think you must not use your phone much or don’t see or dismiss the minor anomalies.

  • My 1/2 cents

    Use a credit card with extended insurance. It’s gives an additional one year and saves you the price of Apple care as long as you don’t break your phone, then no you have no coverage.

  • warpdrive

    512gb or nothin.

  • aRhyno

    I use my phone pretty heavily. Mostly for games and browsing and reading articles. I drop it constantly ( I think that’s what messed up my 6 plus as I dropped it about 12 feet and the screen worked when it wanted to l, that cost me 180$ to replace) but I always case my phones. Usually just 20-30$ Walmart cases.

  • BeaveVillage

    So to owners of the 7 and 7 Plus who upgrade every other year like myself (skipping the S series), will you be upgrading to 8 or holding on till the 2018 variant?

  • Si2k78

    Why not buy the iPhone 8 in Canada?

  • Kiwi

    if there’s still touch ID I may consider the upgrade, but if 8 doesn’t have it and just face recognition then i guess i will pass this year

  • JonathanM

    This phone will be priced ridiculously even on contract lmao

  • Mamba

    iPhone 6 user here. I was literally declaring I will get the iPhone 8 for sure earlier in the year, when my battery started dying on me. It got to a point where the phone will turn off right before 20%, so I had to replace the battery. Now that it’s basically functioning like new again, plus reading about all these undesirable changes, I’ve pretty much decided not to get the new one. If the price is gonna be this high, then I’m not buying it for sure.

  • My 1/2 cents

    It would be prudent to upgrade to the 8S series in 2018. The 8 is sure to have hardware bugs. However, if you’re not having any problems with your iPhone and you’re satisfied with it’s performance (and don’t update to the latest ios which will slow down your device) you probably have no reason to upgrade.

  • Joe

    Hey aRhyno,

    My thoughts on Apple Care (I think your question was addressed to me?) are that you shouldn’t buy it unless you’re very likely to break your phone.

    It only lasts 2 years, 1 year of which is already covered by the standard warranty. So basically unless you smash the phone within those 2 years, you’re flushing $169 down the toilet.

    The only reason I buy AppleCare is because:

    1) I’ve smashed 2 phones in the last 3 years, so AppleCare has come in handy for me.

    2) I upgrade every year or two (I usually skip the “S” years, but not always). Having AppleCare makes it easier to re-sell my phone and I usually get a better price.

    I probably lose money overall by getting AppleCare for the phone (I don’t buy it for any other product, including my iPad or MacBook), but it does make life easier if something goes wrong. It’s mostly a peace of mind thing.

  • FragilityG4

    They don’t give subsidies anymore. It’s a payment plan with no interest. In the end after the two years you’ve paid for the phone in full plus a little more.

  • Shawn B

    While this is sort of true on the corp plans they give you a lot towards phone. Ie Telus gives you almost 1300 incl tax towards phone on 2 year term or 54 a month. That brings a $80 plan down to 30.

  • Chuck Cruise

    I think apple is going to see a decline in sales for the first time ever with a new iPhone launch. They’re pricing themselves to high and people just aren’t that stupid to spend that kind of money on a smartphone.

  • Salinger

    Have you tried them? How bad is coverage? (I’m in downtown Toronto) I’m thinking about getting a pre-paid SIM card just to try them out for a month to see how it is. They have a $50 plan on sale this weekend with 8GB of data and an extra 1GB free to use when you’re outside their coverage area; even in the US. It’s quite the deal but really not a deal at all if their service is as bad as some people say.

  • Shane

    So assuming entry is $999USD why wouldn’t I just order from the US and pick up across the border at a PO Box. Or would I get dinged bringing it back across the border making any savings moot?

  • BB BB

    No.

  • BB BB

    Apple always pads their currency so it will be over priced and be more like $1,299 or $1,399. Screw this.

  • BB BB

    I’ve always preferred the S models in the past since they fixed all the sh1t issues that were I’m the new design like warping aluminum, and other hardware gates they never openly admitted were a problem. .
    Now I’m on the Galaxy S8+. Fcuk apple.

  • BeaveVillage

    Yet you still frequent ‘iphoneincanada’? Seems odd.

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