Jump Plus Opens in Guelph, Canada’s First Apple Premium Reseller


(Carlo5 from 91.5 The Beat)

It appears the first Apple Premier Reseller has opened in Canada. Jump+ celebrated its grand opening on Saturday in Guelph, Ontario, the same launch day as the Metrotown Apple Store in Burnaby. You may think this is just like any other reseller, but there are differences between Apple Resellers versus Premium Apple Resellers according to Apple:

Apple Resellers are described as:

Apple shops are located in the personal computer department of a multi-brand computer electronics stores. Identified by the large backlit Apple logo of each Apple shop, you will be able to find dedicated Apple-trained and Apple-certified Mac experts who can come up with the right solution for you.

…versus Apple Premium Resellers:

Conveniently located and beautifully designed, Apple Premium Resellers is the place to be to find your favourite Apple products. The entire store focuses exclusively on the Mac, iPod, and iPhone platform, whether you are a new or existing customer, trained staff will be able to find a solution that is right for you.

According to the Jump+ website, their experience offers much more than your average reseller. Benefits include 7 day price protection, students discounts, PC to Mac data transfer, service of any Apple product, and loaner Macs during repairs.

The grand opening was also ‘Apple Store-like’ with giveaways for the first 50 customers in the form of $50 gift cards and t-shirts, and the following 200 to receive $10 gift cards and t-shirts. According to reader Kenny, there was a large line up prior to the store’s opening.

It’s apparent premium resellers resemble Apple Stores in their physical design and service, beyond conventional resellers with their hardwood floors and prominent product layout. It’s like a mini Apple Store with Apple-trained staff on hand. Apple Premium Resellers are popular internationally where regular Apple Store retail locations have yet to open, such as in Singapore. iStudio at Changi International Airport and epiCentre Apple Premium Resellers can be seen below, showcasing similar designs as Jump+:

Other Premium Apple Resellers Coming Soon?

Apple has outsourced Colliers International to assist in locating suitable locations for further suburban Premium Resellers in BC according to our sources. Stay tuned for more.


  • Cfairbor

    Jump + in Guelph. They have a great tech guy there but their customer service is touch and go. Management there doesn’t care. This is not Steve Jobs vision. Apple is all about perceived value and that vision is lost in this store. I would like to see this store become something better because Apple has such an amazing product, creative/innovative. someone needs to walk in and say what are you doing today to make Apple more creative and innovative. 

  • Ray

    Customer service sucks they took my lap top to fix it had it 2 months said they fixed it gave it back when the warranty ran out and they didn’t do anything to it and then tried to charge me 1000.00 to have fixed after it should have been fixed the first time under warranty
    Apple store in Mississauga fixed the situation!

  • Anyone know who owns this shop? Thanks in advance