Apple Event

Apple’s M3 Pro Chip Has Reduced Memory Bandwidth vs M1/M2

Apple's latest M3 Pro chip, featured in the new 14-inch and 16-inch MacBook Pro models, has 25% less memory bandwidth than its M1 Pro and M2 Pro counterparts used in previous generations. Despite being based on the latest 3-nanometer technology and boasting a new GPU architecture, the M3 Pro system on a chip (SoC) offers...

How Apple Filmed its ‘Scary Fast’ Event on iPhone 15 Pro Max

Apple's "Scary Fast” event on Monday, which unveiled the new MacBook Pro with M3 chips and the 24-inch iMac with M3, had an ace up its sleeve behind the scenes: the iPhone 15 Pro Max. Directed by award-winning filmmaker Brian Oakes, the event showcased the most expensive iPhone's capabilities as a professional video camera. "We...

First Hands-On: Apple’s M3 MacBook Pro in Space Black [VIDEOS]

Apple held a special event on Monday evening, showcasing its new M3 chip family that made its way into the refreshed 14 and 16-inch MacBook Pros and 24-inch iMac. For the M3 Pro and M3 Max configurations, a new exclusive colour option is available: Space Black. This seems like a throwback to the iBook days...

Apple’s iMac Accessories are Still Lightning and Not USB-C

After refreshing the 24-inch iMac with a new M3 chip, Apple has stuck with Lighting ports for its Magic Keyboard, Magic Mouse and Magic Trackpad. Many thought with the iPhone 15 lineup shifting from Lighting to USB-C, everything else from the company was destined to make the switch as well. But hold onto your pants...

Apple Kills the 13-inch MacBook Pro with Touch Bar, Finally

With the refresh of Apple’s 14 and 16-inch MacBook Pro with the newest M3 chips, the 13-inch MacBook Pro has been terminated, resulting in the death of the controversial Touch Bar. Apple previously had 13-inch MacBook Pro options available with its M2 chip starting at $1,699 CAD, but that is no longer available. Everyone now...

Apple Store Adds Trio of New Accessories

Apple tonight, aside from debuting a new M3 MacBook Pro and 24-inch iMac, also added three new accessories to its online store. New is the USB-C to MagSafe 3 Cable (2m), available in space grey, midnight, starlight, silver and space black for $59 CAD. Apple's 2-metre charge cable comes with a MagSafe 3 connector, designed...

Watch a Replay of Apple’s October 30 Mac Event [VIDEO]

Apple yesterday held a rare Monday evening special event, streamed online. The company unveiled its new M3 Apple Silicon family, debuting the M3 for the 24-inch iMac and M3 Pro and M3 Max for the 14 and 16-inch MacBook Pro. The event saw Apple CEO Tim Cook say “good evening,” (instead of “good morning” like...

Apple’s New M3 24-Inch iMac: What You Need to Know

Apple has unveiled its new 24-inch iMac, equipped with the M3 chip, promising significant performance improvements over previous models. The new iMac is up to 2x faster than the prior generation featuring the M1 chip. For those transitioning from Intel-based iMacs, the new model is up to 2.5x faster than the most popular 27-inch models...

Apple M3 24-inch iMac Canadian Pricing Now Available

Apple announced its next-generation M3 chip family tonight for the 14 and 16-inch MacBook Pro and 24-inch iMac. Canadian pricing for the new M3 iMac is now available—check it out below: iMac with 8-core GPU starts at $1,699 (CAD) and $1,629 (CAD) for education, and is available in four colours: green, pink, blue, and silver....

Apple’s New M3 MacBook Pro: What You Need to Know

Apple has announced its latest MacBook Pro models, featuring the new M3 family of chips: M3, M3 Pro, and M3 Max. The 14-inch MacBook Pro with M3 is priced from $2,099 in Canada and is aimed at everyday tasks as well as performance-intensive applications. The 14- and 16-inch models with M3 Pro and M3 Max...

Apple M3 MacBook Pro Canadian Pricing Now Available

The Apple Store is now back online and Apple has taken the wraps off its new M3 MacBook Pro Canadian pricing, which you can find below: 14-inch MacBook Pro with M3 starts at $2,099 (CAD) and $1,969 (CAD) for education 14‑inch MacBook Pro with M3 Pro starts at $2,699 (CAD) and $2,499 (CAD) for education...

Apple’s M3, M3 Pro, M3 Max: What You Need to Know

Apple has unveiled its latest chipsets—M3, M3 Pro, and M3 Max—touted as the most advanced chips ever designed for personal computers. These chips are the first in the industry to utilize 3-nanometer process technology, offering significant performance improvements and new capabilities for Mac devices. "With 3-nanometer technology, a next-generation GPU architecture, a higher-performance CPU, faster...