Marc Newson Says Apple Watch Will Be a Game Changer in 5 Years


In a recent interview with the Financial Review, famed designer Marc Newson has shared his thoughts on the new Apple Watch, predicting that the wearable will be as successful as the iPhone in five years. He described the Apple Watch as “the beginning of something” and criticized those who want “immediate, instant recognition, instant understanding” while arguing that many future Apple Watch customers just don’t understand the device yet.

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Here’s an excerpt from the interview (via The Loop):

When asked about the relatively muted reaction to Apple’s timepieces, Newson momentarily appears frustrated. “I think people will make their own judgments,” he replies carefully. “As far as I’m aware, it’s been enormously successful however you gauge it. The point is, it’s the beginning of something. I think people, consumers or analysts, whoever, are so impatient. Everyone wants immediate, instant recognition, instant understanding.

“Look at the iPhone: it was a game-changing thing. And I believe that this product – for many, many reasons people are not aware of because they haven’t thought ahead or they just don’t know – will become a similarly game-changing thing. In five years time I have absolutely no doubt this will be right up there.”

Newson says he is “addicted” to his Apple Watch. The ability to check messages or emails on his wrist has “liberated” him from constantly checking his iPhone, while the health functions have also made a positive impact. “I exercise, probably not enough, but I can say without a shadow of a doubt that I am more conscious of my physical wellbeing because of this than I was six months ago.”

What’s the one thing you love (or hate, if any) about your Apple Watch the most?


  • ShaBi

    The one thing I hate about the Apple watch is the price.

  • Umar Ansari

    I’d only consider the Apple Watch if a) it was cheaper and b) there was a round watch face model. Polygonal watch faces just don’t make sense to me, I guess.

  • sukisszoze

    Smart enough to end my activities..I tend to forget to press ‘End’ once I stopped exercising…

  • Tim

    I don’t think so. Imagine if it had happened the other way around. Imagine if we first got smart watches. In 2007 Apple releases a screen the size of a flip phone, but for the wrist. That would have been novel and useful then. But then imagine if smartphones came after. We’d be abandoning our watches in droves for the usability and feature rich experience that smart phones can provide by virtue of their reasonable display size. Besides offering convenient notifications, smart watches do the same things as your phone, most requiring your phone to do them, while doing them worse. Where is the game changer? A camera perhaps? I just don’t see what problem they’re solving or what problems they’ll eventually solve. An Apple watch is worth $150 at most. Ideally it would be a $99 upgrade. It’s an external notification center, that’s it.