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RIM Major Investor: “Steve Jobs is a Much Better Marketer Than RIM”

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The past 24 hours haven’t been Research In Motion. Yesterday the Waterloo-based company announced their Q2 revenue numbers and they were below estimates, disappointing investors. Revenue was expected to be between $4.2-4.8 billion, a billion below analyst estimates of $5.47 billion. Not only that, RIM will be laying off workers as well. The stock price has hit a four year low, under $28/share as of writing.

Here are some key stats from yesterday’s earnings announcement:

Q1 revenue: $4.9 billion vs. $5.15 billion consensus
Q1 EPS: $1.33 vs. $1.32 consensus
Q1 shipments: 13.2 million vs. 13.5 million units expected

Q2 revenue: $4.2-$4.8 billion vs. $5.46 billion consensus
Q2 EPS: $0.75-$1.05 vs. $1.40 consensus
Q2 shipments: None given vs. 13.5-14 million units expectation

Notice RIM noted 500,000 shipped units of their PlayBook tablet–but did not reveal the actual numbers sold.

With all this drama occurring, this morning RIM’s sixth biggest investor outed the company and announced they will be dumping 50% of their 10.2 million shares in the company. Stephen Jarislowsky, chairman of Jarislowsky Fraser Ltd. had this to say:

“We are on the way out. The stake has been reduced by more than 50% or even more…They are resting on their laurels…”

…and here’s the ultimate parting shot:

“Steve Jobs is a much better marketer than RIM”

Ouch. Will RIM be able to recover and keep up with Apple and Google? What do they need to do in order to survive?

[SAI, Bloomberg]

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  • Ouch.

  • Ouch.

  • Mark

    Stop trying to buy and NHL team and focus on your company

  • Mark

    Stop trying to buy and NHL team and focus on your company

  • Mark

    Stop trying to buy and NHL team and focus on your company

  • jailbrokeunlockediphonelover

    Their arrogant and delusion. The fact they fought a patent suit that they could have settle for just a few million for over a half-billion a few years later shows that, not to mention they were censured by the judge in the case for fabricating evidence of prior technology.

  • Anonymous

    They need to get their head out of their ass. Their old grandpa style phone clearly isn’t going anywhere. We are way over represented here in southern Ontario. If you go elsewhere Blackberries are not that common.

    I see Blackberries vs. iPhones in this simple view. What can they do better than my iPhone? I honestly can’t say there is anything that they do better other than break.  They’re behind the curve and falling further back.

  • Anonymous

    They need to get their head out of their ass. Their old grandpa style phone clearly isn’t going anywhere. We are way over represented here in southern Ontario. If you go elsewhere Blackberries are not that common.

    I see Blackberries vs. iPhones in this simple view. What can they do better than my iPhone? I honestly can’t say there is anything that they do better other than break.  They’re behind the curve and falling further back.

  • Anonymous

    They need to get their head out of their ass. Their old grandpa style phone clearly isn’t going anywhere. We are way over represented here in southern Ontario. If you go elsewhere Blackberries are not that common.

    I see Blackberries vs. iPhones in this simple view. What can they do better than my iPhone? I honestly can’t say there is anything that they do better other than break.  They’re behind the curve and falling further back.

  • Ditto. No wonder @stephenfung:twitter  switched to an Android device.

    Sent from my BlackBerry® smartphone

  • Another Canadian NHL team would be pretty awesome though!

  • Ditto. No wonder @stephenfung:twitter  switched to an Android device.

    Sent from my BlackBerry® smartphone

  • Another Canadian NHL team would be pretty awesome though!

  • Yeah, the tough talk from RIM about how ‘great it is’ compared to the competition has come to an end. Their numbers aren’t backing anything up right now. The PlayBook is the BlackBerry Storm of tablets.

  • Yeah, the tough talk from RIM about how ‘great it is’ compared to the competition has come to an end. Their numbers aren’t backing anything up right now. The PlayBook is the BlackBerry Storm of tablets.

  • Anonymous

    Yup, best analogy too. BBM is their last argument and that even has its downfalls. 3 months from now it will be a moot point in any case.

  • Anonymous

    Yup, best analogy too. BBM is their last argument and that even has its downfalls. 3 months from now it will be a moot point in any case.

  • Anonymous

    Two things are lacking with RIM:
    1) AppWorld…. Developers are really frustrated with their methods. I understand that they want to make it a secure system, but look at what Google and Apple have done.

    2) Hardware… While the Playbook is a sweet device specs wise, the lack of apps for it stinks. Also they need to release a nice sleek phone. The Torch was close but it was too thick imo…

    This is a good time for RIM to make a turn around. I hope they release an amazing  phone by the end of the year. Apple is most likely going to release only a slight update but nothing spectacular. This is a good year to play catch up… But FIX APP WORLD FIRST!

  • Anonymous

    Two things are lacking with RIM:
    1) AppWorld…. Developers are really frustrated with their methods. I understand that they want to make it a secure system, but look at what Google and Apple have done.

    2) Hardware… While the Playbook is a sweet device specs wise, the lack of apps for it stinks. Also they need to release a nice sleek phone. The Torch was close but it was too thick imo…

    This is a good time for RIM to make a turn around. I hope they release an amazing  phone by the end of the year. Apple is most likely going to release only a slight update but nothing spectacular. This is a good year to play catch up… But FIX APP WORLD FIRST!

  • Anonymous

    Nothing wrong with spending money on advertising. But they have nothing to advertise… Their current offerings are not up to par with what consumers want.

  • Anonymous

    Nothing wrong with spending money on advertising. But they have nothing to advertise… Their current offerings are not up to par with what consumers want.

  • But at least they know how to spell? 😉

  • But at least they know how to spell? 😉

  • Time to start firing people, starting with Laz and Balsillie cause RIM hasn’t really seen any new innovation. They bought a company to stay in the game but with phones that are last gen even before release is pretty bad.

    RIM needs to pump more money into R&D and make beautiful and spec worthy phones and stop wasting money on spec pumping older handsets. I don’t wanna see three spec pumps for the same phone (like the curve and bold) Even their storm touchscreen phones were garbage. They also need to stop this vision of being equal to Apple and Motorola.

    If rim wants to survive, they need a miracle.

  • Time to start firing people, starting with Laz and Balsillie cause RIM hasn’t really seen any new innovation. They bought a company to stay in the game but with phones that are last gen even before release is pretty bad.

    RIM needs to pump more money into R&D and make beautiful and spec worthy phones and stop wasting money on spec pumping older handsets. I don’t wanna see three spec pumps for the same phone (like the curve and bold) Even their storm touchscreen phones were garbage. They also need to stop this vision of being equal to Apple and Motorola.

    If rim wants to survive, they need a miracle.

  • They definitely need to revamp their existing line ups, and start with fresh
    new devices. I’m sick of hearing updates to the Curve and Bold. These
    ‘updates’ are nothing to get excited about. Everything is the same except
    for a hardware bump, even then the UI is still buggy. I love it when my
    brother tells me he has to take out his battery to reset his BB. It’s
    hilarious.

  • They definitely need to revamp their existing line ups, and start with fresh
    new devices. I’m sick of hearing updates to the Curve and Bold. These
    ‘updates’ are nothing to get excited about. Everything is the same except
    for a hardware bump, even then the UI is still buggy. I love it when my
    brother tells me he has to take out his battery to reset his BB. It’s
    hilarious.

  • Anonymous

    With Imessage coming around their is no reason for consumers to buy rim junk.Bbm Is the only reason people buy crackberries.

  • Anonymous

    With Imessage coming around their is no reason for consumers to buy rim junk.Bbm Is the only reason people buy crackberries.

  • Anonymous

    Lol the battery pull.
    I remember when I got the iPhone I had people asking what would happen if it froze. Then I showed them holding down Power + Home button

  • Anonymous

    Lol the battery pull.
    I remember when I got the iPhone I had people asking what would happen if it froze. Then I showed them holding down Power + Home button

  • I can almost afford RIM stocks. They’ll be trading with my current favourites UUU and DML any day now.

  • I can almost afford RIM stocks. They’ll be trading with my current favourites UUU and DML any day now.

  • If RIM’s stock drops further, it could be the time to buy. Bargain time!

  • If RIM’s stock drops further, it could be the time to buy. Bargain time!

  • If RIM’s stock drops further, it could be the time to buy. Bargain time!

  • ThatGuy

    Lol plummeting stocks… Good time to buy eh? I’ll take 51%

  • ThatGuy

    Lol plummeting stocks… Good time to buy eh? I’ll take 51%

  • ThatGuy

    Lol plummeting stocks… Good time to buy eh? I’ll take 51%

  • Francois

    Steve is a better marketer but the real problem is that rimm is behind by about 4 years and that makes it very difficult to catch up. They did not see where things were going whereas Jobs has been preparing for this direction for as long as I can remember.

  • Francois

    Steve is a better marketer but the real problem is that rimm is behind by about 4 years and that makes it very difficult to catch up. They did not see where things were going whereas Jobs has been preparing for this direction for as long as I can remember.

  • Francois

    Steve is a better marketer but the real problem is that rimm is behind by about 4 years and that makes it very difficult to catch up. They did not see where things were going whereas Jobs has been preparing for this direction for as long as I can remember.

  • Francois

    A revamp just isn’t enough. It is all about software now and apple and android are leagues ahead. Apple especially is able to leverage developer tools that they have been perfecting on the Mac for years.

    Nokia and rimm are falling behind because they don’t have the same strenghth in software that apple and google have. Everyone can do hardware now but the differentiator is the software. And that just isn’t something you can build or acquire overnight.

    Microsoft has a chance of catching up because they are a strong software shop but rimm has little chance of catching up at. Nokia faced the same issue and they decided they had no choice but to partner with Microsoft.

  • Francois

    A revamp just isn’t enough. It is all about software now and apple and android are leagues ahead. Apple especially is able to leverage developer tools that they have been perfecting on the Mac for years.

    Nokia and rimm are falling behind because they don’t have the same strenghth in software that apple and google have. Everyone can do hardware now but the differentiator is the software. And that just isn’t something you can build or acquire overnight.

    Microsoft has a chance of catching up because they are a strong software shop but rimm has little chance of catching up at. Nokia faced the same issue and they decided they had no choice but to partner with Microsoft.

  • Francois

    A revamp just isn’t enough. It is all about software now and apple and android are leagues ahead. Apple especially is able to leverage developer tools that they have been perfecting on the Mac for years.

    Nokia and rimm are falling behind because they don’t have the same strenghth in software that apple and google have. Everyone can do hardware now but the differentiator is the software. And that just isn’t something you can build or acquire overnight.

    Microsoft has a chance of catching up because they are a strong software shop but rimm has little chance of catching up at. Nokia faced the same issue and they decided they had no choice but to partner with Microsoft.

  • Agc

    As a Canadian, and supporter of RIM I am sad to say they have lost the average person phone market. Without a AppStore similar to apple or android, they just won’t make it. It’s so easy for apple to make their devices look awesome because they have so many apps to show things off with. Also the ease of syncing, browsing and music playing is much better. RIM should not be competing for this market.

    Where they do still have the upper hand is in the cooperate world. For now, they are still unmatched in security features which is important to companies. If they can come up with devices tailored to this market, they won’t lose it. In fact, if every businessman and celeb is using a RIM device that could entice others to get one too. But, they need to find a way to dominate this market even heavier. Wether they do as a separate divide that people would carry along with their iPhones, or if they try to provide a device that makes the iPhone uneeded they will be successful. If they try to go directly for the consumer market, they may fail. Good luck RIM.

  • Agc

    As a Canadian, and supporter of RIM I am sad to say they have lost the average person phone market. Without a AppStore similar to apple or android, they just won’t make it. It’s so easy for apple to make their devices look awesome because they have so many apps to show things off with. Also the ease of syncing, browsing and music playing is much better. RIM should not be competing for this market.

    Where they do still have the upper hand is in the cooperate world. For now, they are still unmatched in security features which is important to companies. If they can come up with devices tailored to this market, they won’t lose it. In fact, if every businessman and celeb is using a RIM device that could entice others to get one too. But, they need to find a way to dominate this market even heavier. Wether they do as a separate divide that people would carry along with their iPhones, or if they try to provide a device that makes the iPhone uneeded they will be successful. If they try to go directly for the consumer market, they may fail. Good luck RIM.

  • Mikef2007

    If you are referring to the use of the word “censured” look it up brainiac.

  • Mikef2007

    If you are referring to the use of the word “censured” look it up brainiac.

  • I was referring to “their arrogant and delusion.” I think he meant “they’re arrogant and delusional.” Either way, my comment was with tongue firmly planted in cheek. I get that grammar/spelling on the Internet is pretty lax.

  • Anonymous

    I think you may have missed the word “kind” in the first sentence…lol

    I’m sorry, from the direction I see RIM headed, they’re screwed unless they put out something BIG. The Playbook was FAR from that.

  • Anonymous

    I think you may have missed the word “kind” in the first sentence…lol

    I’m sorry, from the direction I see RIM headed, they’re screwed unless they put out something BIG. The Playbook was FAR from that.

  • iamlynda

    hmm, the US President and the Army are switching to iOS devices – businesses have gotten used to BB and are tougher to change but I do see it happening. I work in the healthcare system. Couple years ago using an iOS device on their Exchange was strictly forboden – BB only! – however in just the past few months I have seen more and more upper management using iPhones for business rather than BB. Rim would have to do a major overhaul of both hardware and software – they are losiong ground at lightening speed, I just don’t see them being able to rise up, they’ve fallen so far

  • Anonymous

    Agreed. Once Apple drops iMessage in September, BBM is no longer a discussion point. Honestly, BBM was the only reason I’d even consider a BB. Now that my new iPhone will be able to do the same thing, and WAY more of my friends have iPhones than BB’s, I don’t see ANY reason to even consider getting a BB.

    Sorry RIM, I know you’re a Canadian company, but get with the times.

  • Anonymous

    Agreed. Once Apple drops iMessage in September, BBM is no longer a discussion point. Honestly, BBM was the only reason I’d even consider a BB. Now that my new iPhone will be able to do the same thing, and WAY more of my friends have iPhones than BB’s, I don’t see ANY reason to even consider getting a BB.

    Sorry RIM, I know you’re a Canadian company, but get with the times.

  • J.Conners

    Jobs and his team are mainly responsible for pushing things in this direction in the first place. Everyone else is being forced to play catch up or forced to be original and go after a slightly different type of smartphone user. I work in the music industry, and RIM reminds me so much of those old major label dinosaurs that do nothing but try to hold on to old business models and trends for as long as they can, instead of keeping up with the times and staying ahead of the curve. Apple even has major record labels whooped in certain aspects of music distribution as well. Overall, everything they have done up to this point has put them in the drivers seat for so many things, and it doesn’t look like they will be slowing down anytime soon.

  • m0rgoth

    It is pretty much downhill for RIM from here.  With no QNX devices on the horizon (early 2012 is what the rumours say), and with a bunch of new devices coming out on the ever-so-crappy BlackBerry OS 7 (which is eerily similar to BB OS 6) they are falling at an ever-faster pace.  RIM needs to get rid of its Dual CEO structure that is stifling innovation, get rid of the rampant bureaucracy in their Corporation, lay-off all the developers related to the extremely crappy BB OS (especially the Managers that brought them there), pump money into QNX as it is their only hope, and not release the planned handsets with BB OS 7 as this is hurting them more than it is helping them.  Face it RIM, your devices suck, I have a BB and an iPhone and I always dread doing anything on my BB other than email and BBM, I use my iPhone for everything else.

    Oh, and also, RIM’s development support is awful.  That’s the main reason why I just don’t want to develop for RIM anymore; their tools are awful, their support horrible, their libraries buggy (BBM SDK anyone?), and their devices slow.

  • m0rgoth

    It is pretty much downhill for RIM from here.  With no QNX devices on the horizon (early 2012 is what the rumours say), and with a bunch of new devices coming out on the ever-so-crappy BlackBerry OS 7 (which is eerily similar to BB OS 6) they are falling at an ever-faster pace.  RIM needs to get rid of its Dual CEO structure that is stifling innovation, get rid of the rampant bureaucracy in their Corporation, lay-off all the developers related to the extremely crappy BB OS (especially the Managers that brought them there), pump money into QNX as it is their only hope, and not release the planned handsets with BB OS 7 as this is hurting them more than it is helping them.  Face it RIM, your devices suck, I have a BB and an iPhone and I always dread doing anything on my BB other than email and BBM, I use my iPhone for everything else.

    Oh, and also, RIM’s development support is awful.  That’s the main reason why I just don’t want to develop for RIM anymore; their tools are awful, their support horrible, their libraries buggy (BBM SDK anyone?), and their devices slow.

  • m0rgoth

    It is pretty much downhill for RIM from here.  With no QNX devices on the horizon (early 2012 is what the rumours say), and with a bunch of new devices coming out on the ever-so-crappy BlackBerry OS 7 (which is eerily similar to BB OS 6) they are falling at an ever-faster pace.  RIM needs to get rid of its Dual CEO structure that is stifling innovation, get rid of the rampant bureaucracy in their Corporation, lay-off all the developers related to the extremely crappy BB OS (especially the Managers that brought them there), pump money into QNX as it is their only hope, and not release the planned handsets with BB OS 7 as this is hurting them more than it is helping them.  Face it RIM, your devices suck, I have a BB and an iPhone and I always dread doing anything on my BB other than email and BBM, I use my iPhone for everything else.

    Oh, and also, RIM’s development support is awful.  That’s the main reason why I just don’t want to develop for RIM anymore; their tools are awful, their support horrible, their libraries buggy (BBM SDK anyone?), and their devices slow.

  • m0rgoth

    It is pretty much downhill for RIM from here.  With no QNX devices on the horizon (early 2012 is what the rumours say), and with a bunch of new devices coming out on the ever-so-crappy BlackBerry OS 7 (which is eerily similar to BB OS 6) they are falling at an ever-faster pace.  RIM needs to get rid of its Dual CEO structure that is stifling innovation, get rid of the rampant bureaucracy in their Corporation, lay-off all the developers related to the extremely crappy BB OS (especially the Managers that brought them there), pump money into QNX as it is their only hope, and not release the planned handsets with BB OS 7 as this is hurting them more than it is helping them.  Face it RIM, your devices suck, I have a BB and an iPhone and I always dread doing anything on my BB other than email and BBM, I use my iPhone for everything else.

    Oh, and also, RIM’s development support is awful.  That’s the main reason why I just don’t want to develop for RIM anymore; their tools are awful, their support horrible, their libraries buggy (BBM SDK anyone?), and their devices slow.

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