Samsung Lands the Biggest Display Panel Order from Apple


South Korean display manufacturing giant Samsung Display has landed a new order for organic light-emitting diode display panels (OLED) from Apple worth $4.35 billion (5 trillion won), The Korea Herald reports. Totaling 13 trillion won so far, Samsung has become the leading supplier for Apple’s upcoming iPhone models. The publication also notes that most recently, Samsung has won the order for 60 million OLED panels.


It had been widely rumoured that Apple would adopt OLED technology for its next smartphone models. Samsung has also recently moved to ramp up investment in OLED for mobile devices. It is now being speculated that Samsung will supply about 80% of the total demand for iPhone display panels, given that each iPhone series has sold more than 200 million units.

Considering the Korean display maker had already clinched a deal to supply 100 million flexible OLED panels at 8 trillion won last April, the latest order will make Samsung the biggest supplier for Apple’s next smartphone, which is expected to be launched in the fall. 

Samsung has three OLED panel production lines in Cheonan and Asan in South Chungcheong Province of South Korea. Some sources say the company is considering building another plant in the vicinity of the current plants in order to meet soaring demand. The display manufacturer is also awaiting final approval from the Vietnamese government for an investment of 3 trillion won in order to expand OLED production in the country. 

A Samsung spokesperson said that while LG is enhancing its OLED business for TVs, Samsung is likely to focus on mobile OLED panels this year.


  • LouisDC

    I hope they’ll go for a higher pixel density this time. The Nexus 6P has a pixel density of 518ppi, much higher than the iPhone 7’s 326ppi. It might not seem like a big deal, but it is crucial for VR where the screen is magnified by the lenses.


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  • raslucas

    While it is true that because you keep it so close to your eyes, higher ppi is crucial for VR…. I think Apple is careful to not increase the ppi too much as it has a domino effect on the rest of the functionality of the phone. More pixels means more graphics power needed to do every day tasks, which in turn means more battery consumption. Especially if Apple is forced to put a more powerful GPU chip into the next A-series to make up for it.

    I’m not saying it won’t happen, but I think that is why Apple has been avoiding upping the PPI too much.

    Eventually (maybe this year, I donno) the PowerVR chips apple puts in their A-series will be so powerful they will see no reason not to up the PPI. I’m just basically saying they shouldn’t force it to satiate the fringe. (Again, VR is only fringe for now…)