According to a new research from Fido, younger Canadians are relying on their smartphones for everything from friends and streaming to their sex life. “Our customers rely on their smartphones and their data to stay connected to their world. One in four millennials would even rather lose their wallet than their phone,” said Nancy Audette, Vice President, Fido Wireless.
The study found out that millennials are much more accepting of when, where and how they use their phones and it’s becoming the new normal. They rely on their phone to maintain their social and sex lives, with 73% saying they are reliant on their phone for their social life in general. They also love to stream and send four times as many instant messages in a day.
Here are some other highlights from the research:
- From breaking up to being in bed with bae, the younger generation are much more liberal with when and how they use their phones:
- 28% of millennials look at their phone before getting out of bed, talking to their significant other, brushing their teeth or eating vs. 11% non-millennials
- Over a quarter (27%) of millennials think it’s ok to be on their phone while in bed with their significant other compared to 11% non-millennials
- Millennials are twice as likely to use their phone while on the toilet (69%), at the dinner table (42%) or in a meeting (23%) compared to the older generation
- 80% of millennials think it’s acceptable to ask someone out through instant message (compared to 62% non-millennials) and more than twice as many millennials as non-millennials think it’s okay to break up with someone using the same method
The online survey was conducted among adult Canadians of ages 18-65. The survey was administered by Rogers Consumer Insights in both English and French between July 20th and 24th, 2017.