Tim Cook Memo to Apple Employees: You Get Apple Watch for 50% Off


Apple CEO Tim Cook has sent out a memo to employees today to note the new smart watch will be available for 50% off for staff, for their personal use. The memo, obtained by 9to5Mac, also reveals over 1,000 Apple Watch apps have been submitted in four days last week, after the company started receiving submissions from all developers.

As for retail staff, here’s the juicy part: Apple Watch Sport or stainless models for 50% off starting this Friday via the company’s Employee Purchase Plan in pre-order launch nations (Canada included); gold edition models will get $550 off:

I know that many of you have been looking forward to choosing an Apple Watch for yourselves, and we want to make it easy for you. Starting Friday, in countries where the watch is available for pre-order, a special Employee Purchase Plan will offer a 50% discount on any Apple Watch or Apple Watch Sport for your personal use.

Cook says this Friday will mark over 400 stores across four continents where customers will be able to make appointments to try on Apple Watch. The device will be available for pre-order on April 10 at 12:01AM PDT/3:01AM EDT.


  • djepsilon

    So here is my kind of off topic question Gary… do you pre-order “blind” online and risk getting a watch you don’t like/doesn’t fit… or try one on and pre-order at the store and risk having to wait/not getting an appointment/not getting one on launch day?

  • Good question! I would pre-order online and try them on in-store if you can. Worst case scenario you can return your online order if it doesn’t fit. If it does, then no big deal. What do you have your eyes set on?

  • djepsilon

    Yeah that’s sorta what I was thinking too. I might try to pre-order two if I can and just cancel the one I don’t want. Currently looking at the 42mm Apple Watch w/SS Link Bracelet or with the Space Black Link Bracelet. Having a tough time deciding. Or I might just go with the classic buckle if the other two are too “blingy” haha… how about you?

  • Ideally I want the dark SS in 42mm, but since I will probably be picking up next generation models when they launch (in maybe 1 or 2 years?), I’m going to start with 42mm dark Sport. It’ll be more practical for me right now, I’ll get a stainless version the next time around.

  • djepsilon

    Saaaweeet! Can’t wait!

  • Al

    If the retail price for everyone was half, THEN I wou…… no…. I still wouldn’t get one. Maybe a version 2 or 3, when they a thinner, and have the sensors to do more of what they were originally intended.

  • ????Dennis

    Haha that’s the fist thing I thought too… I wouldn’t even consider buying one at half off.

  • Jason Reid

    I have 2 sports favoured on the apple store app. A 38 white for the wife and a 42 black for me. That way early Friday morning they are there waiting for me already picked out. If we change our mind i’ll return it as you get 14 days. Really I want a dark SS with the SS link bracelet but spending $1100 just doesn’t seem feasible at the moment. Especially since i’m buying a gold Macbook as well on Friday. Regarding the *fit*, the apple website does a good job at sizing for wrists..

  • Tim

    The reason they’re doing this is because they don’t want the embarrassment of having their retail employees clearly exposed wrists devoid of the latest Apple gadget. That would suggest that the employees are not interested and/or can’t afford it.

  • Eric

    I could see Employees reselling their Watches

  • sukisszoze

    That’s what I am thinking

  • tomysit

    same here

  • matt

    can’t you just pre order one “blind”, try on the fittings in store and if it doesn’t work out , just cancel the pre order?

  • faythebest

    Thanks Gary for your effort of providing us all the details! You are the best. I can’t wait to pre-order the Apple watch SS 42mm with milanese loop for fashion and get the black sports band for workout. It is going to be expensive but really worth it! I hope the online pre-order will be smooth, not like the iPhone 6. Good luck

  • Cheers! The Milanese Loop is pretty nice, great choice.

  • matt

    Isn’t it possible to pre order online, go in store to try it and if it doesn’t seem to your liking, cancel the pre order? Instead of waiting to have it come to your door and then returning it?

  • Yes you can do that too. The issue is ensuring you get the one you want on launch day, for those that care about getting it right away.