Walmart Pay for iOS Launches to Rival Apple Pay [US]

Usage of the year-old Apple Pay dropped in stores this Black Friday, raising concerns about mobile payment adoption, but Walmart seems to know for sure that this is exactly what customers want. That’s why the retail giant has launched the Walmart-way of mobile payments to compete with Apple Pay: Starting today, its customers can pay with their smartphone in Walmart stores using Walmart Pay.


Don’t rush to the stores – at least not yet – because Walmart Pay will be introduced in select US stores starting today, and in additional stores after the holiday rush, company executives have told Reuters.

The mobile payment service will be integrated into the Walmart app and be available nationwide in the US in the first half of 2016. It will work on the most popular mobile platforms – iOS and Android – and allow payments with major credit, debit, pre-paid, or Walmart gift cards.

“The simplicity and ease of Walmart Pay comes not only from how it works, but also in how it’s been built,” said Daniel Eckert, senior vice president, services, Walmart U.S. “We made a strategic decision to design Walmart Pay to work with almost any smartphone and accept almost any payment type – even allowing for the integration of other mobile wallets in the future. The result is an innovation that will make the ease of mobile payments a reality for millions of Americans.”

What customers will need to do is select Walmart Pay within the app at the checkout counter, activate their phone camera, scan the code displayed at the register, and they will get an e-receipt. The steps are tedious compared to Apple Pay, which offers a much faster and secure way to pay, but it is up to you.

Considering that 22 million customers actively use the Walmart app each month, the retailer’s mobile payment solution will be built on solid ground. We’ll see how customers react to it.

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  • Gary Bowen

    In the past week, I have emailed Safeway, The Gap, Club Monaco, Hudsons Bay, and others asking to turn on tap-to-pay for American Express (most have tap for MasterCard, but not Amex).

    Those that didn’t have tap-to-pay at all, like Hudons Bay & The Gap, I asked for them to consider upgrading their payment terminals to accept tap.

    I got “positive” responses from all; but most were pre-written marketing nonsense, saying that “they’re exploring all payment options at the moment.” I think the best way for them to get on board with Apple Pay is to email stores asking for this. The more of us that do it, the more they’ll listen.

    Although yes, after today’s news, I wouldn’t bother emailing Walmart with that request.

  • sam0101

    And yes, I agree with you, to help push them along, businesses need to see that their customers are requesting for the service. What *may encourage readers to send in those requests could be – if you can publish those contact info here for us. (If those info is publicly available and does not break forum rules.) Thanks.

  • Gary Bowen

    Thanks Sam, but I just went to the websites of these companies and clicked on “Contact Us”.

    Whilst not necessarily the best way of contacting the person “who makes the decision about the payment terminals”, I think it’s better than asking the store assistant. In most cases, I can’t see my request getting back to head office by mentioning it to them. That said, I still do, as I’m sure every little polite push helps! 🙂

  • KIII

    Daniel Eckert thoughts it was a better idea to enter in a card then have to later scan a code with the camera app. Thanks but the plastic card wins in that situation.

    Oh Danny boy you’ve had pay pal as an option on your US site for a long time now, if you brought that to Canada you would have opened up an option for more customer on your site.

    Here is an idea instead of “Wal Pay” how about live inventory update of the store nearest the customer via the app.

    One step closer here to considering Amazon over Walmart online.