New “$7 Unlimited Browsing” Plan by Rogers

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If you’ve been following this blog you probably read about my post regarding changes coming to data plans from Rogers. Anyways, our best friends at Rogers have indeed come out with some changes. The one that has caught the eye of many mobile users in Canada, is their new $7 Unlimited On-Device Mobile Browsing.

Wow! $7 For Unlimited Browsing–Cool…err…is it?

Just when you iPhone owners thought this would be amazing, THINK AGAIN! Rogers has made this seem like it’s for all cellphones out there, but there are some very restrictive limitations–in fine print. Here is what is in fine print (conveniently placed at the BOTTOM of the website of course):

    • Important: This plan includes unlimited on-device mobile browsing only. Plan is available on select phones only (PDAs such as Blackberry or Windows Mobile devices, PC cards and non-Rogers certified devices are not eligible). Data usage incurred on ineligible devices, incurred while tethering (using device as wireless modem for laptop) or incurred using non-Rogers (3rd party) applications downloaded to your device will be subject to pay-per-use charges of 5 cents/KB.

      Just what the heck does this mean? In a nutshell, this so called “$7 unlimited browsing plan” is limited to:

      • WAP sites that are on your phone’s browser (those boring news, sports, and entertainment pages)
      • Blackberry devices, Windows Mobile devices, and non-Rogers phones are NOT eligible.
        • That means if you have an “unlocked” GSM phone with Rogers, it will not work for you. Rogers will be tracking data usage through IMEI tracking (your phone’s digital signature). So if you try to plug someone’s SIM into your unlocked phone, you will be charged at the rate of $0.05/kb, in other words, $50/megabyte!!! In essence, Rogers is limiting what phones can use data plans on their network.


      I have to say, this is quite disappointing for Rogers customers, as Telus users are benefiting from $15 unlimited data plans, whereas we have to suffer. Some people also say this could be Rogers prepping the announcement of the iPhone in Canada by revamping their data plans. Could more changes be coming in the future?

      Want to be a guinea pig? Shawnie53 from HowardForums has posted a method to get the $7 unlimited plan on your iPhone. This has not been tested, but it would be interesting to see if it would work!

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