Rogers/Fido No Activation Fee Until January 1 2010

Effective December 10, 2009, Rogers and Fido are waiving the $35 activation fee that customers are usually charged when starting up a new account.

Eligibility & Restrictions

The offer is applicable to new 3-year term activations on the following rate plans:

• Mega Value Plans (All “choice of feature” plans: Unlimited Network Calling, MY5, Double Your Minutes, Messages)
• Family/Couples Plans, primary and secondary lines (new activations only)
• Business sharing plans, primary and secondary lines (new activations only)
• Business Voice Rate Card Plans ($45 plus)
• Select Business plans (Canadian One Rate, North American One Rate)
• Smartphone & Rocket Stick Plans
• Voice & Data Plans (Mega Value Combo, iPhone Voice & Data, Business Voice & Data)
• EPP Plan

Applicable to new 2 and 3-year term activations on the following rate plans:

• Mobile Broadband Data plans (2 and 3 year plans)
• Embedded laptop plans (2 and 3 year plans)
• Rocket Hub plans (2 and 3 year plans)
• CityFido Plans (Fido)
• Plans with monthly service fee $15, $20, $25, $35, $50, $70 (Fido)
• iPhone Voice & Data Plans (Fido)
• Mobile Internet plans (Fido)

This offer is not available on:

• Corporate plans
• Business Pricing Renewal (BPR) price plans

A $35 bill credit for 100% of the activation fee will appear on the customer’s first bill.

I question the validity of an “activation fee” to begin with, especially when considering the customer chose one carrier over another and is bringing that carrier business. But, at least until January 1 2010, the activation fee is waived.