Samsung Not Worried About Apple’s Rumored iTV

Over the last couple of years, Samsung and Apple have become a sort of “arch rivals” mainly due to the never ending battle of touchscreen smartphones and tablets. But when it comes to producing HDTVs, Samsung believes that Apple has a lot to catch up in this particular field. According to Chris Moseley, Samsung’s AV product’s manager, the Korean company isn’t bothered one bit about Apple’s much touted iTV. In an interview with Pocket-lint, he said “We’ve not seen what they’ve done but what we can say is that they don’t have 10,000 people in R&D in the vision category“.

Chris Moseley further said:

“They don’t have the best scaling engine in the world and they don’t have world renowned picture quality that has been awarded more than anyone else.

“TVs are ultimately about picture quality. Ultimately. How smart they are…great, but let’s face it that’s a secondary consideration. The ultimate is about picture quality and there is no way that anyone, new or old, can come along this year or next year and beat us on picture quality.

“So, from that perspective, it’s not a great concern but it remains to be seen what they’re going to come out with, if anything.”

Samsung Europe has revealed that the Korean company had a 32% share of the total European TV market and a whopping 60% share in the premium €1,500+ market during 2011.