A new survey by ChangeWave has revealed that a record number of people indicated they are “likely” to buy Apple’s next generation iPhone which is expected to launch later this year, Apple Insider reports. The survey, which was conducted in June and released on Monday, indicated that 14 percent of consumers indicated they are “very likely” to buy a so-called “iPhone 5” while another 17 percent of people said they are “somewhat likely” to buy Apple’s next iPhone. ChangeWave claims that this kind of overwhelming advance demand has never been seen at any previous iPhone launch.
Detailing from the source:
“The biggest finding of the survey is the unprecedented level of advanced demand for the next generation Apple iPhone (i.e., the ‘iPhone 5’) — which based on these survey numbers easily dwarfs the advance demand of any previous iPhone launch,” ChangeWave said.
Last October, 10 percent of consumers said they were “very likely” to buy an iPhone 4S, while 11.5 percent identified themselves as “somewhat likely.” The iPhone 4S went on to have a record breaking debut, resulting in sales of 37 million iPhones during the holiday 2011 launch quarter.
ChangeWave’s latest data is based on a poll of 4,042 primarily North American consumers. Those polled were told that Apple’s next-generation iPhone is likely to launch later this year with a larger screen, improved camera, new iOS 6 operating system, and 4G LTE capability, all at the same price points of the current iPhone 4S.
The poll also found that 19 percent of customers plan to buy a Samsung smartphone in the next 90 days, a demand largely driven by the recent release of the Galaxy S III.
