Apple is getting ready to raise iPhone prices, according to Mark Gurman in Sunday’s Power On newsletter for Bloomberg. The move would follow Samsung and Google, which both added roughly $100 US (about $138 CAD) to the price of their latest flagship phones this year.
Matching those increases would push the iPhone 18 Pro to about $1,199 US (about $1,751 CAD), an increase of roughly 9 percent over the current generation. Gurman points to memory and silicon shortages as the main driver behind the higher bill of materials Apple is now facing.
We have already seen this play out across the rest of the lineup. Two months ago, Apple raised Mac and iPad prices by about 23 percent on average in some cases, with the MacBook Air up $200 US (about $275 CAD), the Mac Studio up $500 US (about $688 CAD) and the iPad Air up $150 US (about $207 CAD). Our earlier coverage of Apple raising prices across MacBooks, iPads and more in Canada showed how quickly those changes reached Apple.ca.
Apple has already warned investors about gross margin pressure, and Gurman says the company may choose to absorb part of the cost rather than pass all of it along. The Apple Upgrade subscription could also soften the blow by spreading payments monthly, though that program remains focused on the United States for now.
In Canada, the iPhone 17 Pro still starts at $1,599 CAD on Apple.ca. We should find out what that means for Canadian pricing next month, when Apple stages its September event and unveils the new lineup.
Apple does not price in Canada off the daily spot rate. It hedges with its own conversion factor, and right now that works out to roughly 1.46. The current iPhone 17 Pro is the clearest example, since $1,099 US lines up almost exactly with the $1,599 CAD Apple.ca is charging today.
So if Gurman is right about the Pro moving to $1,199 US, and Apple sticks with that same 1.46 playbook, Canadian pricing would land around $1,749 CAD before tax (1,199 x 1.46 works out to about $1,751).
A smaller jump to $1,699 CAD is possible, but that would take a softer Canada only bump rather than a straight conversion. The $1,749 CAD figure is the cleaner read. Either way it is an estimate, not an official Canadian price.
Rogers, Bell and Telus always sell with an inflated MSRP that runs $100 CAD or more above Apple.ca. That means you end up paying more if you go on contract or financing.
Canadians have seen the same pattern elsewhere, including Amazon raising Echo and Kindle prices in Canada and the Pixel 11 arriving with a pricier starting point.
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