iPhone 5 Sales Trend Suggests Customers Want The Best Device Available
The same survey by Morgan Stanley and AlphaWise that revealed almost half of iPad Mini buyers are new Apple customers, suggests that majority of iPhone buyers are choosing the latest model i.e the iPhone 5 this year, showing more customers then ever are “willing to pay for the best device” available, reports AppleInsider.
More than 1,000 U.S. smartphone buyers were surveyed, revealing 86% of consumers planning to buy an iPhone wanted the iPhone 5. In comparison, the same poll last year found that 82% wanted to purchase the iPhone 4S, which at the time was Apple’s latest model sold at that same price of $199 with a two-year service contract. Analyst Katy Huberty noted that this trend is likely due to the fact that this year’s model is a major upgrade with a redesigned chassis and 4G LTE connectivity.
In the December 2012 survey, 10 percent of customers who plan to buy an iPhone said they would choose the iPhone 4S, which sells for $99 with a new two-year service contract, while 4 percent said they would choose the iPhone 4, available for free with a contract.
In the same survey a year ago, 15 percent of customers said they would choose the iPhone 4, which was then sold for $99, while 3 percent opted for the iPhone 3GS, which was late 2011’s free-on-contract handset from Apple.
The survey also found that Apple leads the smartphone industry in customer retention, with 83% of iPhone users planning to buy another iPhone.