Allied Irish Bank has shot its new 30-second television commercial only using an iPhone 5 (via Business Insider). Though you won’t find any awe-inspiring special effects, the Rothco-created ad spreads the message for a fraction of a normal marketing budget as it shows the passing landscape seen out of a train window.
Smartphones have surely begun playing an essential role in marketing strategies. According to Rothco creative director Damian Hanley, it was a big decision to shoot the ad on the iPhone. “But once we did some preliminary tests, we knew that they were able to deliver high quality footage”, he said.
Take a look at the ‘Bridge Sunrise’ TV ad below:
Want to see more of our stories on Google?
P.S. Want to keep this site truly independent? Support us by buying us a beer, treating us to a coffee, or shopping through Amazon here. Links in this post are affiliate links, so we earn a tiny commission at no charge to you. Thanks for supporting independent Canadian media!
