Results of Pfeiffer Consulting’s annual Mobile Operating System User Experience Benchmarks survey are out and as it appears, Apple’s iOS 7 tops the charts beating Android (as used on Samsung devices), Windows Phone 8 and BlackBerry 10 mobile operating systems. The study shows that iOS 7 is also rated higher than the older iOS 6, which itself is ranked at number 2.
The survey calculates the usability of a mobile OS across four elements: cognitive load, efficiency, customization, and user experience friction. The mobile operating systems involved in the study included iOS 7, iOS 6, Samsung’s version of Android, Windows Phone 8 and BlackBerry 10. Looking at the results, iOS 7 triumphed with a 73.25 score followed closely by iOS 6 with a score of 70. Next came Android, Blackberry 10, with Windows Phone 8 pulling up the rear with a score of 47.25.
Here’s an interesting tidbit from the report:
“What separates the Android user experience from iOS 7 is not functionality, but feature-bloat and sloppy user interface design. In terms of user experience, less IS more.
But there is another issue for Android, and that is market fragmentation: The loyalty of Apple’s users is such that the company can be certain that millions of users will upgrade to a new release – and Apple’s marketing is working hard to increase the desire to do so. Android, by contrast is terrifyingly fragmented, with most users only upgrading when they change device. This is a problem that will be almost impossible to overcome – and can only get worse over time”.
If you’d like to know more details about the study, hit up this link.
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What a bunch of bull crap
Agreed. That report is nothing but a masked Apple ad. A lot of it is just wrong. Cognitive Load? If you don’t want to use those features/apps/widgets, then don’t. But it sure is nice that android has all of that if you do choose to utilize it.
How useful is multiple pages of grids of buttons?
Better than Android my @$$
This is an apple ad everone knows… and ios 7 is STILL THE SAME AS IOS 6!! ALL U DID WAS ADD COLOUR like the negative colour effects and add a bottom bar…apple only attracts children now watch by 2050 apple will probably be out of buisness because they ARENT CREATIVE. FOR ONCE MAKE A DIFFERENT DEVICE THAT IS NOT SIMILAR TO THE OTHER IPHONES
Crap. Windows phone has the lowest score on customization? Why didn’t u mention live tile and the ability to change tile size. Can iOS do that?
Ill be honest I would be on windows phone 8 right now if I could get a note 3 with win phone 8 and have the amount of apps that android has. I would rate the operating systems 1) windows, 2) android, 3) bb 10, 4 ) ios. I despise ios with a passion.