Apple Airs New iPhone 5s TV Ad, ‘Dreams’ [VIDEO]

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Apple has aired a new iPhone 5s TV ad, titled ‘Dreams’, part of the company’s ongoing ‘You’re more powerful than you think’ ad campaign. The ad spot shows the iPhone 5s and various apps being used, including health apps, plus one used by firefighters (and you get to hear their voices in the ad):

With the power of iPhone 5s, you’re more powerful than you think.

This film is accompanied by a song called “When I Grow Up” by Jennifer O’Connor and is available for download on iTunes now.

The apps used include Vaavud Wind Meter, Response Deck SBC, iTranslate Voice Translator, Veterinary AliveECG, Foreflight Mobile, and SAM-1.

What do you think of this ad?