Fido Holiday Promo: Select ‘Loyal’ Customers Get $0 Early Upgrade Fee

Fido has launched a new unadvertised promo for select customers, which waives the early hardware upgrade fee, normally charged to those looking to upgrade before their existing contract ends.

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Internally this is an “exclusive offer for targeted customers”, being sent out via text message. Reps will verify if customers are eligible for this upgrade if a plan option shows up in the system with program code “FIDOTREAT” (or “CADEAUFIDO” in French).


For example, if you signed a 3-year term a year and a half ago, Fido will waive your $300 early upgrade fee if you enter in a Tab24 agreement. We’re told customers can keep their 6GB/$30 add-on, while you can also get a Max Plan subsidy without having to choose an existing in-market Max Plan.

While this is a targeted offer, Fido’s internal memo notes customers asking for this promo can also get it, if a check of your account shows you are eligible. This promo is available from December 10 until January 31, 2015.

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