Yesterday Koodo relaunched their website along with new branding and plans, which included a revamp of their Tab system, which now basically has customers financing their smartphone purchases on contract, whereas before the company would chip in a small percentage monthly to help you pay off the device balance.
Similarly, 10% BYOD discounts are gone, as the base plans now are essentially BYOD prices.
But there are some positives to these changes, as a new promo plan consisting of $45/month for 1GB of data and unlimited Canada-wide minutes is available until May 3. For those in Saskatchewan, Manitoba and Quebec, your 5GB plans saw a minor decrease in price.
Koodo also launched a new “Choose Happy” tagline and it clearly is shown in a new ad released today by the company, which you can check out below (watch closely for the El Tabador cameo):
What do you think about Koodo Mobile’s rebranding?
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That’s not a rebrand, at most a brand refresh and a new marketing campaign.
what about people who currently have a 10% BYOD discount? Will we still be able to keep this discount? Will it be grandfathered?
I don’t see the relevance to the product for most of the animation. The message is very undefined. But, I still love my Koodo.