Apple and WWF to Protect Up to 1 Million Acres of Forest in China

Apple has partnered with the World Wildlife Fund to protect up to 1 million acres of forestland in China as part of a multiyear project, part of the company’s goal to “achieve a net-zero impact on the world’s supply of sustainable virgin fiber and power all its operations worldwide on 100 percent renewable energy.”

“Forests, like energy, can be renewable resources,” said Lisa Jackson, Apple’s vice president of Environmental Initiatives. “We believe we can run on naturally renewable resources and ensure that we protect—and create—as much sustainable working forest as needed to produce the virgin paper in our product packaging. This is an important step toward that goal and our commitment to leave the world better than we found it.”

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The iPhone maker will also start a plan to reduce carbon emissions from manufacturing, which CEO Tim Cook said Apple is “excited to work with leaders in our supply chain who want to be on the cutting edge of China’s green transformation.”

Solar installations will allow Apple to power its corporate offices and retail stores with renewable energy; today 87 percent of the company’s global operations are run with renewable energy, with a goal to reach 100 percent.

For a company the size of Apple to eventually achieve 100 percent percent of its global operations running on renewable energy is an impressive feat. It’s a model other companies should be similarly striving for. Apple has repeatedly stated it is on a “mission to leave the world better than we found it.”

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