Ahead of its highly anticipated launch, Apple Music has become a hot topic in the news. Apple dropped the bomb earlier, saying it wouldn’t pay artists during the free three-month trial period of its streaming service. But then, just the other day, there was a huge turnaround: Apple said it will pay artists during this period.
Eddy Cue credited Taylor Swift and mentioned complaints from other musicians to explain Apple’s decision: it will pay artists during the trial period. The fact is, Cue’s announcement makes Apple shine. But not everyone is impressed. Actually, the former CTO of Pandora, Tom Conrad, sees this whole thing as “theater.” (via Business Insider)
In a series of tweets, Conrad threw in a few reasons why he believes that. First, Pandora, Spotify, YouTube, and other streaming services actually pay artists for their free tiers and trials, too, he says.
1/ Spotify, YouTube, Pandora and others all pay artists for their free tiers and trials. It's the right thing to do.
— Tom Conrad (@tconrad) June 22, 2015
2/ Swift took her new album off Spotify not because she's not paid, but because she feels their free service "devalues music"
— Tom Conrad (@tconrad) June 22, 2015
As a result, Apple ends up on the same level as the other players. And since we don’t know how much Apple pays per stream — just that it pays music owners 71.5% of Apple Music revenue in the US and up to 73% outside the US — we don’t know if Apple pays artists more fairly than others, Conrad argues.
8/ My point is this: there is too much animus between artists & Silicon Valley. We shouldn't herald this move as progress. It's status quo.
— Tom Conrad (@tconrad) June 22, 2015
“We shouldn’t herald this move as progress,” he wrote on Twitter. “It’s status quo.”
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oh boohoo I can’t make millions off of my crapy music, swift is suck crap
Lol
they never said they wouldn’t pay artists during the trial period though.. so its such a publicity stunt
Have you been under a rock? Of course they did.
No, Apple never said it. There was a clause in a leaked contract (which was probably under NDA) that revealed they didn’t legally have to pay, but Apple did not make any declarations one way or the other. The media just took the contract clause, assumed an intention and broadcasted it as news.