Samsung continues to market their new Galaxy S6 Edge by touting the incredible feature of its ‘Edge Lighting’, which displays notifications to users by flashing various colours.
Its latest ad takes a jab at the noisy vibration alerts from the iPhone, BlackBerry and Android phones. The buzzing sounds from competitors make up the chant to the song Na Na Hey Hey Kiss Him Goodbye by Steam, which we all know from sporting events that is usually directed at the losing team. This is Samsung’s indirect message to say if you don’t have Edge Lighting, you’re a loser, right?
Check out the ad below:
The ad is just another in the series to mock iPhone and other smartphone users as “checkers” of notifications, like this previous one:
Of course, we can thank YouTube commenters (the scariest people on the planet) for summarizing Samsung’s hypocritical ad campaign:
What do you think of these ads?
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Samsung isn’t convincing me to switch.
There’s nothing like mocking the users you are targeting to switch over.
Yeah the Samsung notifications are great… unless you’re a blind user like myself. In case, they’re useless… kind of like what Samsung phones already are anyway.
Is this true, I’ve always heard ? does a lot in accessibility for the blind.
Samsung needs a new marketing team. “With discreet edge notification”. The edged screen is pretty and nothing else. I don’t see the convenience. If it’s important for you to “discreetly” check your notifications, get a smartwatch. With my Pebble (waiting for 2nd gen Apple watch), my phone stays in my pocket because I can take quick glances at my notifications.
So…. do you put it face down for the discrete edge lighting, or face up for the discrete edge notifications (which you may have to read upside-down due to the previous orientation of the phone before setting it on the table)?
The edge notification has no real value if you still pick up the phone to check the detail of the notification, it really only lets you decide who (of five) to ignore or not. You could similarly use Do Not Disturb, with Favourites and unique (quiet) ringtones to silence all but those most important to you.