Adidas Acquires Fitness iOS App Runtastic
Do you love using the fitness app Runtastic? Well, the company has announced it has been acquired by Adidas. Company CEO and co-founder Florian Gschwandtner, explains in a company blog post Runtastic will “remain its own entity” within Adidas and “not much” will change for existing members:
So, you might be wondering, “What changes for community members?” The simple answer is – not much, but as a business, we’ve now got a whole new world of possibilities to play around with… Runtastic will remain its own entity (within the adidas Group) and continue to operate from our current offices in here in Linz, Austria, Vienna and San Francisco. We will continue deliver further optimizations, unique content and a highly-anticipated new app by the end of the year.
Runtastic supports Apple Watch, along with a wide variety of fitness tracking. Users can make in-app purchases to subscribe to premium training features.
The move by Adidas to acquire Runtastic is reminiscent of Under Armour nabbing up fitness company MayMyFitness (along with its apps MapMyRun and MapMyRide) back in the fall of 2013.
Venture Beat reports Adidas paid $239 million for the European fitness company.
You can download Runtastic for iOS here in the App Store.