Turnstyle has launched their Wi-Fi loyalty program at Subway locations in Alberta, Saskatchewan and Northern Ontario today.
The loyalty program rewards customers who connect to in-store Wi-Fi for the first time, as they instantly get a digital coupon for a free 6-inch sandwich to their phone via email or SMS. Below is what the interface looks like on an iPhone:
For future visits, customers are automatically rewarded with coupons without the need to sign-in again to the loyalty platform, which is opt-in.
Turnstyle’s pilot program last year at 54 locations in Northern Ontario saw 16,000 unique customers sign onto in-store Wi-Fi over 35,000 times in a four month period. Subway saw a 17% redemption rate using this loyalty program, seeing an increased visit frequency of 5.2x from first-time coupon users.
Let us know if you’ve tried this, or would log onto in-store Wi-Fi for a free sandwich.
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