Apple Pay Now Works at Longo’s Supermarket Locations

Looking for another retailer to use Apple Pay? Add grocery chain Longo’s to the list. The supermarket chain located in the Greater Toronto Area recently flicked the switch to accept contactless payments for American Express, we’re told.

Longos logo

While previously Apple Pay and Amex would appear to work at the chain’s point-of-sale terminals, transactions never completed. But that is no longer the case, as one store we spoke with said a software update occurred a few weeks ago, to allow for contactless American Express payments.

iPhone in Canada reader and regular Longo’s shopper, John, confirmed his Apple Pay transaction was successful yesterday, via the supermarket’s TD Canada Trust point-of-sale machine. A Longo’s location we spoke with on the phone confirmed American Express and contactless is now enabled.

Conspiracy theorists, start your engines that this is a sign Apple Pay is actually coming to TD. Last week, TD Bank announced support for Visa’s tokenization tech for Android users to make mobile payments via their banking app. Apple Pay utilizes tokenization to make mobile payments as well, but for now is limited to American Express cardholders.

Longo’s has 24 locations across the GTA and launched an iPhone app back in 2013 with Passbook support. Let us know if you’ve been using Apple Pay at Longo’s!