Over 60% of Canadians Say their Cellphone Plan is “Too Expensive”: Angus Reid

A new online survey commissioned by Angus Reid last month says the majority of Canadians believe their cellphone plans are too expensive, something we’ve known for a while now.

From March 28-31, 2016, a random sample of 1,522 Canadian adults from the Angus Reid Forum answered questions online regarding cellphone prices and a recent decision by the CRTC to essentially block competition by making it harder for Mobile Virtual Network Operators (MVNOs) to operate.

Over 60 percent (61%) of respondents said their cellphone plan was “too expensive”, while only 8 percent said their plan was “a good deal”.

When it comes to competition between wireless providers in Canada, 67 percent believed there was “not enough competition.”

Screenshot 2016 04 12 11 19 25

As for the recent CRTC decision regarding MVNOs, 61 percent said they “haven’t really hard anything about” it, while 46% believed the CRTC made the wrong decision in stifling MVNO creation. Only 14 percent said the CRTC had made the “right decision”.

Screenshot 2016 04 12 11 19 37

John Lawford, executive director of the Public Interest Advocacy Centre, told the Winnipeg Free Press the results aren’t anything new, saying “People don’t just use their cellphones primarily for voice anymore, it’s data now,” adding “That’s really put a lot of pressure on pricing and made it perhaps less competitive but certainly more expensive for consumers.”

Lawford encourages wireless customers to contact their local MP (Member of Parliament) to know their thoughts about cellphone prices, and not just the CRTC, since MPs can “put pressure that the regulators can’t.”

MVNOs would allow companies to buy wholesale wireless rates from incumbents and re-sell to customers for profit, adding competition. However, companies wanting to start their own networks are unable to offer this, as the CRTC concluded “it would not be appropriate to mandate wholesale mobile virtual network operator access services,” but rather rely on “market forces” to drive a competitive market.

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Corey Beazer
Corey Beazer
10 years ago

I was in on this survey. Always laugh when they ask these questions. Got to assume the people that answered they were getting a deal just can’t read.

Kael
Kael
Reply to  Corey Beazer
10 years ago

The ones that answered good deal probably live in Saskatchewan or Manitoba where they have good deals compared to the rest of Canada.

Wall Man
Wall Man
Reply to  Kael
10 years ago

Yeah, gotta agree with that. It would be good to get a geographical breakdown. Or strip out SK and QC.

Plus some may still be on the old $30/6GB plans.

Heck even with my $56/2GB plan I think I have a good deal compared to what is being offered now!

Riddlemethis
Riddlemethis
Reply to  Wall Man
10 years ago

You’re a true Canadian. Businesses like people like you who lack critical thinking skills. The $30/6GB plan is ridiculously expensive. Just because this plan is no longer available and the other data plans are even more expensive doesn’t mean their plan is a good deal. That’s like saying a USD at $1.30 is a good deal compared to $1.50. #smh

Wall Man
Wall Man
Reply to  Riddlemethis
10 years ago

I guess we will agree to disagree on the critical thinking skills remark.

A good deal compared to what? Is there anything available now that compares to the $30/6GB plan? If you thought the $30/6 is ‘ridiculously expensive’ then how would a consumer go about getting something even better now?

My existing plan is expensive, especially compared to the old 30/6. But at the time there was nothing else that compared.

How would you define a good deal in the cell service space in Canada?

I think we can agree that service is overall very expensive compared to other countries.

Wall Man
Wall Man
Reply to  Wall Man
10 years ago

The question was: “How would you describe the amount you pay for cell phone service?”

From the data tables:
SK
68% – too expensive
19% – about right
4% – good deal

QC
57% – too expensive
21% – about right
4% – good deal

So it looks like it was very dependent on who was answering and what level of outside plan knowledge.

It is interesting that the majority in those provinces still considered their plans to be too expensive.

Riddlemethis
Riddlemethis
10 years ago

I think the public should insist the CRTC is dissolved and replaced by people who don’t lean on the side of the telecos.

runner
runner
10 years ago

LOL, there were actually respondents that said there is too much competition and they have a good deal and people that think there is too much competition, yet they are getting ripped off!
Who are these people!

Wall Man
Wall Man
Reply to  runner
10 years ago

Cell phone management staff.

Widohmaker
Widohmaker
Reply to  runner
10 years ago

Employees, investors etc.

hub2
hub2
Reply to  runner
10 years ago

People who think there are more than 3 major carriers with decent national coverage and data speeds, and don’t know that Koodo, Fido, Virgin Mobile and a few other “competitors” are owned by them.

I’m not even sure what national independents there are anymore… Wind got bought by Shaw, chatr and Mobilicity are both IIRC Rogers low-cost competitors to Wind… did I miss any that aren’t province-specific like Videotron and Sasktel?

Sure there’s lots of companies offering us “choice”, but those of us who pay attention know there’s very little actual competition.

Aleks Oniszczak
Aleks Oniszczak
10 years ago

The bigger story here is that there must be something wrong with our educational system if there are Canadians who actually think paying some of the highest rates in the world is “a good deal”. And it boggles the mind that there are people who think that there is “too much completion” if all the cell phone plans are virtually identical AND have some of the highest rates in the world.

SOB
SOB
10 years ago

What’s the point of his survey? Until the government does something to rectify the situation these surveys will never change.

winnertakesteve
winnertakesteve
10 years ago

In fairness, I have 6gb data, unlimited evenings and weekends, unlimited texts, voicemail, call display – $67/mo and got my iPhone subsidized. So people can at least have comparatively decent plans.

The problem is that no current offerings even remotely resemble that anymore. There are $80 plans that give 500mb data, and that is just absurd.

Steve
Steve
Reply to  winnertakesteve
10 years ago

That’s actually still over priced. I have a Rogers grandfathered plan that dates back to the golden age of retention plans (6 years ago). For $35/month I had 6GB Data with Unlimited North America (Voice + Text), VV, CD. I’ve been buying my phones outright for the past few years – albeit BNIB heavily discounted on CL.

winnertakesteve
winnertakesteve
Reply to  Steve
10 years ago

That’s a shockingly good deal in any era. I was paying $30/mo even back in the early 2000s for basically nothing 😛

Anyway, I’m basing “reasonable” relative to expectations for Canadian telcos. Sure I’d like cheaper, but it sure beats the current offerings that seem to spiral upwards of $120 to get even 5gb!

Sam
Sam
Reply to  winnertakesteve
9 years ago

Go to Europe. for the same plan…its 15Euros.

Kael
Kael
10 years ago

The government needs to take all the towers over and rent out the bandwidth.

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