Rogers Sportsnet NOW Apple TV App Set to Go Live for All Subscribers

Back in April, Rogers launched a new streaming sports option for cord cutters, dubbed Sportsnet NOW, available for $24.99 per month. The streaming option allowed access from a dedicated iOS app and on the web, while noting Apple TV 4 support would be coming soon.

Starting this week, Sportsnet NOW for tvOS is set to launch, according to Peter Nowak from Alphabeatic:

Subscribers to Rogers’ service will soon be able to log in via the Apple TV app, on top of streaming through their computers, tablets and smartphones. There currently is a Sportsnet Now app for the Apple TV, but subscribers have only been able to activate it if they had a corresponding cable subscription.

As emphasized, previously subscribers to Sportsnet NOW required a matching cable subscription to access the tvOS app and get live streaming, but that is changing very soon.

Scott MacMillan, Rogers’ vice-president of NHL integration, told Alphabeatic the final version of the tvOS app is being submitted to the App Store this week, and “should be live within two to five days”, depending on Apple’s turnaround time.

If you’ve cut the cord and want to stream live sports such as the NHL, NBA, MLB and more, paying $25 per month might be an option now, especially since Apple TV integration will make for a seamless viewing experience.

Rogers previously noted Chromecast and gaming console support will be coming soon for Sportsnet NOW as well.