Apple Ditches ‘Store’ from its Retail Store Names

As pointed out by the folks over at MacRumors, Apple seems to have dropped the ‘Store’ moniker when referring to its Apple Store locations, and has already made the change online. All of Apple’s store pages now refer to the locations by names like “Apple Union Square” or “Apple Valley Fair” or “Apple The Grove,” instead of “Apple Store, Valley Fair” or “Apple Store, The Grove.” 

Apple pacific

Apple has rolled out the change with the launch of the newer Apple Stores, such as the Union Square location in San Francisco, which the company has always referred to as just Apple Union Square. The company has also updated all of its retail store webpages over the last few days to remove the “Store” branding. What was once “Apple Store, Pacific Centre,” for example, is now just “Apple Pacific Centre”, as shown above.

The source says that Apple has also sent out a memo to its retail employees, letting them know that the “Store” branding is gradually being dropped from both retail locations and online.

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