How Anker is Dominating Apple and Samsung When it Comes to Accessories

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The Verge has a fantastic profile on Anker, the accessory company created by a former Google software engineer, which is also the most popular brand of portable battery packs on Amazon (and

Steven Yang quit his job at Google in the summer of 2011 to build the products he felt the world needed: a line of reasonably priced accessories that would be better than the ones you could buy from Apple and other big-name brands. These accessories — batteries, cables, chargers — would solve our most persistent gadget problem by letting us stay powered on at all times. There were just a few problems: Yang knew nothing about starting a company, building consumer electronics, or selling products.

How did Anker gets its name? The company is named after the German word for ship anchor.

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