Snapchat Now Lets You Add Links, Voice Filters And Backdrops to Snaps

Snapchat is finally adding the ability to add links and voice filters to your snaps, in addition to a bunch of new creative tools in its latest update which is now rolling out globally on iOS and Android, TechCrunch is reporting. Users can now attach a website to a Snap that friends can swipe up to open in Snapchat’s internal browser, or even cut out an object from the Snap and put a colourful pattern behind it to make it stand out.

Snap backdrop

Here’s a brief run down of new Snapchat features:

  • Paperclip lets you attach a website to a Snap. Previously only ad campaigns and Discover content could include links. Just tap the Paperclip button in the Vertical toolkit and enter your link. This could let you share an event link or funny meme on Snap, but also makes it so some Snaps are incomplete at first glance and require extra time to understand.
  • Backdrops lets you cut out an object from your Snap and put colorful or artsy pattern behind it to make it stick out. First tap the Scissors in the Vertical Toolkit and then the Backdrop icon. Trace around the object, select one of the Backdrop designs that rotate daily, and you’ll be able give a certain part of your snap the spotlight.
  • Voice Filters let you remix the sound of voices in your Snaps. Previously voice filters were only part of visual augmented reality lenses, like one that made you look and sound like a bumble bee. Now you can tap the speaker icon at the bottom of the screen and select from a range of character voices to give your Snaps some extra humor or style.

Check out the following demo of how these new Snapchat tools work:

YouTube video

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