Freedom Mobile to Shake Up the Wireless Market: Financial Post

According to a new report from the Financial Post, Freedom Mobile will see growth in the New Year after the successful launch of its 10GB plan for $50.

Shaw Communications, the parent company of Freedom Mobile, is preparing to report its quarterly earnings this week. The carrier is expected to gain momentum after its “Big Gig” plans triggered a price war with its competitors.

Canada’s Big Three carriers responded in December with limited time offers of 10GB for $60. A lot of consumers rushed to get these very rare deals from Rogers, Bell, and Telus. In a statement, Barclays analyst Phillip Huang:

“We believe Freedom’s momentum is set to accelerate.”

Huang is expected the increase in momentum to be driven by its cheap data plans and the launch of the iPhone X at $0 down. These actions are going to put pressure on Shaw’s margins especially as the company is already facing immense pressure from the Big Three.

According to analysts’ estimates, Freedom Mobile is expected to add approximately 150,000 wireless customers in 2018. This is a small wedge in a wireless market that is supposed to add a total of 1 million customers this year.