Using a variation of a Spotify meme that blew up last year, Sonos trolled Apple on HomePod launch day by calling it the “Fruit Machine” (via Business Insider).
The smart speaker company welcomed the HomePod by tweeting out a clever playlist with a warm welcome message: “Good luck with your #homepod launch @Apple. We made you a playlist”. The attached 21 track playlist “Welcome to the Party Mix” is hosted on Spotify which is a jab itself as Apple has chose to not yet support direct Spotify playback on HomePod that Sonos offers.
If you read the titles of the songs in order (see screenshot above), you’ll know it’s a clear message to the Cupertino company. Here’s what it says:
“Hello Apple Something About Us Together Feels Right Even Though You’re Crazy For This Home POD Remember Two Is Better Than One Just Playing (Dreams) It’s A Party Everybody’s Coming To My House Even You Come As You Are Fruit Machine No Matter What You’re Told We’re Going To Be Friends Over Everything”
Below is a screenshot of the original meme.
Well, what do you guys think about Sonos’ snarky hidden message to Apple?
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Cute
genius
Desparate
Though Apple carry/sales Sonos products? Why bite the handle that feed you?