Netflix Says 70% of its Subscribers Use the Service on Connected TVs
While majority of Netflix subscribers initially sign up for the service on their smartphones, tablets or computers, it appears that most of the viewing happens on TV screens instead. According to Netflix, 70% of its streams end up on connected TVs instead of smartphones, tablets or computers, Recode is reporting.
“That number isn’t a shock — Netflix has been clear about the importance of TVs for a long time, and it’s why the company has spent a lot of energy working out integration deals with pay TV distributors like Comcast and Sky — but it’s a good reminder that not everything is moving to the phone.
Netflix, which laid out its data at a briefing for reporters today at its Los Gatos, Calif., headquarters, said it often signs up viewers on non-TV devices, which also makes sense.”
Although pay TV integrations have made it much simpler to sign up for a Netflix subscription, in majority of cases it will still be easier to do it from a computer, which accounts for 40% of signups, with smartphones accounting for another 30%.
And over time, it has been found that most viewers move from their smaller screens to the biggest one in their house, in roughly six months into a subscription.
Netflix has also shared an interesting graphic showing which kind of Netflix shows people are watching more on their large screen TVs. Check it out below.