Apple’s Newest iPhone X Ad Highlights Apple Pay with Face ID

Apple has aired a new ad for iPhone X titled “Fly Market”, which shows off how easily one can make payments with Apple Pay using Face ID.

Pay with a glance. Apple Pay on iPhone X.

Of course, a dude strolls through a market and no matter where he glances, Apple Pay just authorizes magically with Face ID.

Check out the ad below:

I’m surprised no accidental screenshots were taken when trying to authorize Apple Pay on iPhone X, since the Sleep/Wake button placement can be tricky as the volume up button is placed just across it (pressing both buttons takes a screenshot on iPhone X).

Just last week, Apple aired an iPhone X which also highlighted Face ID and how easy it is to unlock your phone with the facial recognition feature. This ad has a somewhat similar theme to it.