Rogers announced their first quarter earnings earlier today, seeing strong wireless results compared to the year ago quarter, while also increasing its net profit.
The company added 95,000 net postpaid subscribers, a 35% increase compared to the year ago quarter, while postpaid churn—the rate at which subscribers left the company—reduced to 1.08% compared to 1.1% from the same period in 2017.
Blended average revenue per user (ARPU) went up $1.65 to $53.68 per month, compared to the year ago quarter.
Rogers saw its net profit jump 37% to $425 million, compared to the year ago quarter, while more than half of total revenue for the company came from the wireless division, up 9% to $2.19 billion.
Joe Natale, the company’s CEO, spoke on the Rogers conference call to note there was progress made in retaining customers and reducing churn, by proactively seeking solutions to keep customers and invest in call centre improvements.
“If you look at what we’ve been focused on, we’ve been focusing on doing a better job of managing our base of customers and really kind of looking through our base and looking at retention — proactive retention opportunities,” Natale said. He noted these investments “will continue to pay dividends for us.”
The previous quarter for Rogers saw a net addition of 72,000 postpaid wireless subscribers, well below analyst estimates, which the company blamed on a computer ‘glitch’, as the reason for not winning the holiday price wars versus its rivals.
Rogers now has 10,517,000 total postpaid and prepaid wireless subscribers.
Want to see more of our stories on Google?
P.S. Want to keep this site truly independent? Support us by buying us a beer, treating us to a coffee, or shopping through Amazon here. Links in this post are affiliate links, so we earn a tiny commission at no charge to you. Thanks for supporting independent Canadian media!
The wife and I are just waiting a few more months till our 2 year contracts expire with Rogers so we can jump ship to Telus. Not being able to get an Apple LTE watch on Rogers sucks. I wonder if others are just waiting for their contracts to expire as well?
With that much money they should be fighting for who can be the first to give customers it. But no, Rogers somehow keeps getting more customers and I don’t understand how
I jumped to TELUS last week and it’s awesome!
I live and work in Downtown Toronto, and Rogers’ network was unusable, especially 3G.
With TELUS, even their 3G is faster than Rogers’ LTE :’) Plus now TELUS also has the Name Caller ID!
I have been with Rogers for three years and I can’t complain. Never had an issue with payment, and when I used more data than my plan allows me they did not charge me extra.
Meh Rogers really sucks in Toronto in terms of speed an reliability