Apple’s Siri Leads Virtual Assistant Usage in Canada: Report

According to the latest study from Forum Research Inc., their study of virtual assistant usage in Canada has concluded Apple’s Siri leads the way.


The report seen by CTV News says when it comes to Amazon’s Alexa, Google’s Assistant and Microsoft’s Cortana, Siri has an advantage since it was the first to launch in Canada, back in 2011 with the iPhone 4S.

Nearly 40 per cent of Canadian adults polled have recently used a virtual assistant, according to the Media Technology Monitor report, which polled 8,200 Canadian adults between September to December of 2017.

When it comes to Siri, about 25 per cent said they used the virtual assistant in the past month, compared to 15 per cent for Google Assistant, four per cent for Microsoft’s Cortana, and one per cent with Amazon’s Alexa.

About 25 per cent said they had used Apple’s Siri in the past month, 15 per cent had said “OK Google” to interact with one of the search giant’s devices, four per cent had used Microsoft’s Cortana, and one per cent had chatted with Amazon’s Alexa.

While Apple’s Siri had the early lead in Canada, the virtual assistant has appeared stagnant when compared to Alexa and Google Assistant, in terms of providing answers and understanding questions. With Alexa devices have a late start in the Canadian market, and Google speakers as well, expect higher rates of adoption of the latter in future reports.

Canada’s Rene Ritchie from iMore told CTV News, “Siri famously had networking issues early on and now sort of doesn’t match up well against Alexa from Amazon or Google Assistant.”

Apple is set to kick off WWDC on June 4, and many expect the company to share new developments related to Siri, along with previews of its next mobile and desktop software iterations.

P.S. - Like our news? Support the site: become a Patreon subscriber. Or shop with our Amazon link, or buy us a coffee! We use affiliate links when possible--thanks for supporting independent media.