Apple Promotes “Freedom with AirPods” Through NYC Dancer Hope Boykin

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A new Apple feature aims to promote the “freedom with AirPods”, as the company celebrates its recent launch of AirPods 2 and Wireless Charging Case.

Dancer and choreographer Hope Boykin, from New York City, says AirPods in her ears allow her the freedom to dance and be free, without worry of the wireless headphones falling out:

At The Ailey School, Boykin revels in her ability to move freely, floating across the studio, getting lost in her own world. “Oftentimes I feel like the design of something was designed for me,” she says. “I can turn and jump and leap, and they do not come out of my ear. You are untethered, but you’re still free.”

Boykin says AirPods let her experience freedom in many ways:

“When I can be in a room with several other people, have my phone in my bag and my AirPods in my ears,” she says, “and I can lose myself in that space, I’m not tied to a cord, I’m not tied to someone’s opinion, I’m not tied to judgement, it’s just me, and then I can be as free as I can possibly be.”

AirPods and their distinct design and white colour have become mainstream. “When I’m on the train and I look down the line of the subway, everyone has AirPods in,” said Boykin.

Pre-orders of AirPods 2, which start at $219 in Canada and $269 with Wireless Charging Case, are shipping out this week and hitting Apple retail stores. A standalone Wireless Charging Case is available for $99.