Survey Finds 26% of Canadians Admit to Checking Messages While Driving

Insurance hotline distracted driving

A new survey says one-quarter of Canadians have checked their messages while driving a vehicle, with even more doing so when stopped at a traffic light.

According to Toronto-based, their first annual distracted driving survey saw 26% of Canadian respondents admit to checking messages while driving, with 41% saying they were likely or somewhat likely to look at their phone and check messages at a stop light.

The survey also says 75% of respondents “feel unsafe as a passenger when a driver is talking on the phone or texting.”

These are very alarming numbers,” said Jacob Black from, in a statement. “What people fail to realize is the number of accidents and fatalities that are caused by not having your complete attention on the road.”

National Collision Database data reveals in 2016, distracted drivers involved in accidents caused 32,213 injuries and 310 deaths, which is higher than other infractions such as impaired driving.

Other data revealed from the survey:

  • 47% of respondents believe answering or placing a call hands-free while driving is a safe practice while 53% do not
  • 55% of drivers indicated that they use geo-navigational apps on their mobile phone when driving
  • 3% of Canadians have admitted to watching a video while driving
  • 80% of respondents expect the operators of vehicles who are driving their children to respect and understand the laws of distracted driving
  • Male drivers are more likely (31%) than female drivers (22%) to check messages while driving

Forum Research conducted the survey on behalf of Insurance Hotline, with telephone polling taking place from March 25-26, 2019, from a pool of 1,095 respondents across Canada aged 18 or older with a driver’s license.

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