Only 28% of Canadians Trust Facebook Says 2019 Proof CanTrust Index

Canadians’ trust in Facebook seems to have fallen off a cliff as the 2019 Proof Inc. CanTrust Index shows only 28% of Canadians trust the social media network, down from the previous 51% in 2017. “Our new study suggests that cracks are appearing in Canada’s trust foundation,” said Proof Inc. CEO, Bruce MacLellan.


The study saw an overall drop in Canadians’ trust in major institutions, organizations, leaders, and many sources of information from an average score of 45 in 2018 to 39 in 2019. Canadians’ trust in online shopping has also dropped to an all-time low in 2019.

When it comes to social media platforms, Facebook is the least trusted source in Canada at 49%, whereas LinkedIn is the most trusted at 88%. Other highlights from the report, sent to iPhone in Canada:

  • Only 2-in-5 Canadians trust the information they are consuming
  • The trust in online shopping and social platforms has dropped to 41%
  • In Canada, Facebook is the most popular social media platform (36%), followed by YouTube (15%), Twitter (8%) and Instagram (7%)
  • Broken out by province, YouTube is preferred in Western Canada, especially in Metro Vancouver and Edmonton, while Ontarians prefer Twitter and Instagram

The full CanTrust Index report for 2019 can be downloaded in PDF here.

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