YouTube Introduces New ‘Fashion’ Hub for Style and Beauty Content


YouTube has today announced the launch of its all-new ‘/Fashion’ hub, that will showcase style and beauty-related content by luxury fashion brands, beauty creators, industry collaborations, publishers, as well as live runway shows, and more. The new section is accessible now at

“My team likes to call this new hub “slash fashion” and it’ll feature original content from the biggest names in the industry, as well as the popular content that users have come to expect from the world of YouTube. Each shelf is chock-full of compelling videos from fashion and beauty creators, industry professionals, publishers, and luxury fashion brands.

According to YouTube, /Fashion will have a featured section dedicated to creators where viewers can get ready with Camila Coelho, join Jenn Im for a Fendi fashion show in Rome, or watch Ingrid Nilsen attend the CFDA Awards with Chanel.

The hub will also highlight industry’s biggest collaborations, from Louis Vuitton, who teamed up with Emma Chamberlain and the Dolan Twins, to Dior, who invited Wengie, the Merrell Twins, Dulceida, and Juanpa Zurita to their shows to create fabulous fashion content.

/Fashion will also provide access to livestreams of the latest collections straight from the runway, including Ralph Lauren, Michael Kors, Dior, and more.

Check out right now and tell us what you think.

YouTube video

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