Maroon 5 Collaborates With Apple to Promote Memories in Photos App

Apple gave its stock Photos app a significant upgrade with iOS 13 and iPadOS, and now it’s calling upon Maroon 5 to help spruce it up even more.

Maroon 5 at the Airbnb Open Spotlight

According to a new report from Billboard, for a limited time, iOS 13 and iPadOS users can hop into the Photos app and, when editing a Memory, find the band’s new single “Memories” as a suggested option for the background music. Memories are automatically curated groupings of photos and videos based off of your past events and visited locations.

The song will be added to the Photos app Memories feature, which automatically curates collections of your most meaningful photos and videos. Starting today and for a limited time only, “Memories” will be available to use as the soundtrack for any of your existing Memories movies.

This marks the first time Apple has collaborated with an artist to add a new song to the Photos app. Before this, the app only included generic instrumental tracks with titles like “Uplifting,” “Happy,” “Dreamy,” “Sentimental,” or “Chill.”

“No matter what happens in the world around you, think about those people you love and share some good memories,” Maroon 5 frontman Adam Levine said in a statement. “We wrote this song to bring people together. It’s an important message for right now, and we love that we can still surprise ourselves and our fans after all these years.”

“In addition to the song, the band would also like to share some of our fondest memories that shaped us over the years,” Levine said in reference to the song’s official music video. “We urge you to do the same.”

“Sometimes, amidst all the static, it’s a valuable exercise to peel back the layers and share our most basic memories. It’s what unites us and makes us one human race.”