Apple’s Executive Lineup Gets Five New Vice Presidents

In the past month, five new vice presidents have been added to Apple’s executive lineup, including the return of Bob Borchers, a former iPhone executive who recently worked at Google and Dolby Laboratories and is now a vice president of marketing, Bloomberg is reporting.


Apple has named Paul Meade as a vice president of hardware engineering, Jon Andrews as a vice president of software engineering, Gary Geaves as a vice president of acoustics role, and Kaiann Drance as a vice president of marketing.

All these VPs were previously senior directors, a tier below vice president in the iPhone maker’s organizational hierarchy. Apple is yet to officially announce these personnel changes.

Meade has led hardware development for Apple’s future augmented-reality headset in recent years. Andrews is one of software chief Craig Federighi’s lieutenants, overseeing the underlying architecture of the company’s operating systems. Geaves runs audio technology development for products including AirPods and the HomePod.

Drance has taken on a bigger marketing role in recent years, appearing on stage to announce the iPhone 11 in September. Borchers will oversee iOS, iCloud, and privacy-related marketing matters.

The promotions follow several major departures from the Cupertino company, including Chief Design Officer Jony Ive, retail boss Angela Ahrendts and communications head Steve Dowling.

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