Tim Hortons Loyalty Program Moving to Points-Based Rewards on February 26

Back in March 2019, Tim Hortons launched a loyalty program called Tims Rewards, and leading up to the one year anniversary of the latter, the coffee chain has announced some changes to the program coming later this month.

Starting February 26, 2020, Tims Rewards will become a points-based program “providing greater choice,” explains the company.

“We are fortunate to have the most loyal guests in Canada and we are excited to introduce the next phase of our Tims Rewards program. These changes will ultimately deliver even more valuable offers and redemption choices to our guests, to make this one of the most compelling and loved loyalty programs in the country,” said Mike Hancock, Chief Operating Officer, Tim Hortons, in a statement.

Moving forward, each customer transaction will be worth 10 points, with rewards being able to redeemed once 50 points are accumulated. Check out the redemption rewards below:

  • 50 points: hash browns, classic donuts, specialty donuts, cookies
  • 70 points: brewed coffee, tea, Dream Donuts, bagels and baked goods
  • 100 points: hot chocolate, French vanilla, iced coffee, wedges
  • 140 points: Classic Iced Capp®, frozen beverages, espresso drinks, box of 10 Timbits®, yogurt, oatmeal
  • 180 points: breakfast sandwiches, soups
  • 220 points: BELT, farmers breakfast sandwiches, lunch sandwiches, chili

In order to earn Tims Rewards points, unregistered members will need to link their card number with their email within the Tim Hortons app or on the web. Customers will have the option to select rewards levels to earn points or decide to save points for up to one year. If no reward levels are selected, Tim Hortons says guests will “receive a coffee, tea or baked good after earning 70 points.”

For those with registered cards, they can unlock “exclusive benefits” such as bonus points. Tim Hortons will hold a 2x points promo from February 26 to March 18, 2020, along with a reward on a customer’s birthday (Starbucks always rewards members with a birthday gift).

“As of April 22, 2020, members with unlinked physical Tims Rewards cards will collect points which can be redeemed for brewed coffee, tea or classic donut after collecting 120 points,” explains the company.

Tim Hortons says customers will earn points on transactions higher than $0.50 CAD and more than 30 minutes apart. Eligible transactions will get 10 points and the Tim Hortons app or a Tims Rewards digital or physical card must be shown before paying.

The Tims Rewards program has accumulated close to 8 million active members in less than a year, according to Tim Hortons.

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